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Communication of Environmental Innovations to Consumers - A Case of Renewable Packaging for Tetra Pak

Birsen, Zeynep LU (2013) MTTM01 20131
Packaging Logistics
Abstract
Increasing awareness and change in attitudes towards environment has given rise to the sustainable development and this development has stimulated environmental innovations globally in the last years. The recent studies show that in near future there will be more packaging solutions from renewable resources. The purpose of this thesis is to investigate how a brand owner using renewable packaging material can communicate this and its higher value (compared to traditional packaging) to consumers. An exploratory research was done through a qualitative approach, involving literature review and empirical research in the form of semi-structured interviews with managers and experts across the actors of packaging value chain.
Please use this url to cite or link to this publication:
author
Birsen, Zeynep LU
supervisor
organization
alternative title
Att kommunicera miljöinnovationer till konsumenter: En fallstudie av förnyelsebara förpackningar hos Tetra Pak
course
MTTM01 20131
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Green Products, Consumer Awareness, Bio-based, Sustainable Packaging, Renewable Materials
ISBN
978-91-7473-578-9
language
English
id
3918404
date added to LUP
2013-07-05 15:45:35
date last changed
2013-07-08 07:32:52
@misc{3918404,
  abstract     = {Increasing awareness and change in attitudes towards environment has given rise to the sustainable development and this development has stimulated environmental innovations globally in the last years. The recent studies show that in near future there will be more packaging solutions from renewable resources. The purpose of this thesis is to investigate how a brand owner using renewable packaging material can communicate this and its higher value (compared to traditional packaging) to consumers. An exploratory research was done through a qualitative approach, involving literature review and empirical research in the form of semi-structured interviews with managers and experts across the actors of packaging value chain.},
  author       = {Birsen, Zeynep},
  isbn         = {978-91-7473-578-9},
  keyword      = {Green Products,Consumer Awareness,Bio-based,Sustainable Packaging,Renewable Materials},
  language     = {eng},
  note         = {Student Paper},
  title        = {Communication of Environmental Innovations to Consumers - A Case of Renewable Packaging for Tetra Pak},
  year         = {2013},
}