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På vilket mobiloperativsystem lanseras nästa succéapplikation? - En studie av hur applikationsföretag väljer mobiloperativsystem

Löfquist, Johan LU ; Von Essen, Nils LU and Winbladh, Paulina LU (2013) FEKH19 20131
Department of Business Administration
Abstract
The result shows that the size of the user base plays a significant part in the decision-making, but that the strength of the user base is just as significant as a decision factor. Larger differences in the size of competing operating system’s user bases enhance the importance of the size of the user base, as a decision factor. The study also recognise a new decision factor, a feeling of quality, as a significant part in the decision-making.
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author
Löfquist, Johan LU ; Von Essen, Nils LU and Winbladh, Paulina LU
supervisor
organization
course
FEKH19 20131
year
type
M2 - Bachelor Degree
subject
keywords
Indirect network externalities, Entrepreneurship, Decision factors, Application companies, Mobile operating systems
language
Swedish
id
3954427
date added to LUP
2013-07-30 11:02:29
date last changed
2013-07-30 11:02:29
@misc{3954427,
  abstract     = {The result shows that the size of the user base plays a significant part in the decision-making, but that the strength of the user base is just as significant as a decision factor. Larger differences in the size of competing operating system’s user bases enhance the importance of the size of the user base, as a decision factor. The study also recognise a new decision factor, a feeling of quality, as a significant part in the decision-making.},
  author       = {Löfquist, Johan and Von Essen, Nils and Winbladh, Paulina},
  keyword      = {Indirect network externalities,Entrepreneurship,Decision factors,Application companies,Mobile operating systems},
  language     = {swe},
  note         = {Student Paper},
  title        = {På vilket mobiloperativsystem lanseras nästa succéapplikation? - En studie av hur applikationsföretag väljer mobiloperativsystem},
  year         = {2013},
}