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Exposcape

Liljebäck, Linnéa LU and Angel Andriesse, Maria LU (2013) SMKK10 20131
Department of Service Management and Service Studies
Abstract (Swedish)
Uppsatsen behandlar utifrån en observationsstudie mässor och det mässlandskap som finns utformat under evenemangen med utgångspunkt i Bitners (1992) servicelandskap. Där finns tre parter, arrangörer, utställare och besökare, som ska interagera med varandra i en temporär miljö. Arrangörerna kan endast till viss grad styra hur utställarna har möjlighet att agera. Besökarna interagerar främst med utställarna vilket leder till att arrangörernas möjlighet att påverka upplevelsen begränsas. Dock är det arrangörerna som står för att skapa en helhet och funktionalitet på mässområdet och kan på så sätt mer eller mindre styra besökarnas väg. Besökarnas förväntningar och förkunskaper om mässan är av betydelse vid planeringen. Arrangörerna bör också... (More)
Uppsatsen behandlar utifrån en observationsstudie mässor och det mässlandskap som finns utformat under evenemangen med utgångspunkt i Bitners (1992) servicelandskap. Där finns tre parter, arrangörer, utställare och besökare, som ska interagera med varandra i en temporär miljö. Arrangörerna kan endast till viss grad styra hur utställarna har möjlighet att agera. Besökarna interagerar främst med utställarna vilket leder till att arrangörernas möjlighet att påverka upplevelsen begränsas. Dock är det arrangörerna som står för att skapa en helhet och funktionalitet på mässområdet och kan på så sätt mer eller mindre styra besökarnas väg. Besökarnas förväntningar och förkunskaper om mässan är av betydelse vid planeringen. Arrangörerna bör också vara medvetna om vad som är specifikt med den valda målgruppen och anpassa mässlandskapet efter dem. För att skapa en mässa där samtliga parters mål tillgodoses visar uppsatsen vilka faktorer som är viktiga att tänka på före och under evenemanget. Det sammanfattas i begreppet exposcape. (Less)
Abstract
This essay discusses trade fairs and the landscape which is built during the event based on Bitners (1992) servicescape. From our observational study we have discovered that there are three parties involved which will interact with each other in a temporary environment; organisers, exhibitors and visitors. The organisers can only control how the exhibitors interact with the visitors to a certain extent. This combined with the fact that the visitors mainly interact with the exhibitors results in a limited ability of the organisers to influence the visitors' experience. However, the overall impression and functionality of the landscape is the organiser's responsibility. They may influence the visitors' choice of path through fair grounds.... (More)
This essay discusses trade fairs and the landscape which is built during the event based on Bitners (1992) servicescape. From our observational study we have discovered that there are three parties involved which will interact with each other in a temporary environment; organisers, exhibitors and visitors. The organisers can only control how the exhibitors interact with the visitors to a certain extent. This combined with the fact that the visitors mainly interact with the exhibitors results in a limited ability of the organisers to influence the visitors' experience. However, the overall impression and functionality of the landscape is the organiser's responsibility. They may influence the visitors' choice of path through fair grounds. The knowledge of the visitors' expectations and previous experiences is important in the planning of a trade fair. The organisers should adapt the trade fair landscape to the characteristics of the target audience. This essay sums up factors that are important to consider before and during the event to result in a trade fair where all parties' goals are achieved. This is summarised in the term exposcape. (Less)
Please use this url to cite or link to this publication:
author
Liljebäck, Linnéa LU and Angel Andriesse, Maria LU
supervisor
organization
alternative title
Hur besökarens upplevelse influeras av mässlandskapet
course
SMKK10 20131
year
type
M2 - Bachelor Degree
subject
keywords
visitor experience, functionality, trade fair, servicescape, exposcape
language
Swedish
id
3954739
date added to LUP
2013-08-30 09:29:53
date last changed
2013-08-30 09:29:53
@misc{3954739,
  abstract     = {This essay discusses trade fairs and the landscape which is built during the event based on Bitners (1992) servicescape. From our observational study we have discovered that there are three parties involved which will interact with each other in a temporary environment; organisers, exhibitors and visitors. The organisers can only control how the exhibitors interact with the visitors to a certain extent. This combined with the fact that the visitors mainly interact with the exhibitors results in a limited ability of the organisers to influence the visitors' experience. However, the overall impression and functionality of the landscape is the organiser's responsibility. They may influence the visitors' choice of path through fair grounds. The knowledge of the visitors' expectations and previous experiences is important in the planning of a trade fair. The organisers should adapt the trade fair landscape to the characteristics of the target audience. This essay sums up factors that are important to consider before and during the event to result in a trade fair where all parties' goals are achieved. This is summarised in the term exposcape.},
  author       = {Liljebäck, Linnéa and Angel Andriesse, Maria},
  keyword      = {visitor experience,functionality,trade fair,servicescape,exposcape},
  language     = {swe},
  note         = {Student Paper},
  title        = {Exposcape},
  year         = {2013},
}