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Change-makers? Självbilder och världsbilder inom det svenska kommunikationsfältet

Nilsson, Charlotte LU (2013) SKOM12 20131
Department of Strategic Communication
Abstract
This study examines work culture among the contemporary Swedish professional communication field. Key standards of the field and their origins are analysed through participant observation in branch seminars and interviews with practising professionals. The results indicate that status in the work culture is centred around innovative thinking, change and focus on the future – ideals related to Enlightenment and modernity principles. A democratic and liberal ideology is emphasised, but at the same time the status and acceptance for people who do not present the right norms, values and convictions is low. These key standards are clustered into an ”essence capital” which the communication professional has to show proof of to attain high status... (More)
This study examines work culture among the contemporary Swedish professional communication field. Key standards of the field and their origins are analysed through participant observation in branch seminars and interviews with practising professionals. The results indicate that status in the work culture is centred around innovative thinking, change and focus on the future – ideals related to Enlightenment and modernity principles. A democratic and liberal ideology is emphasised, but at the same time the status and acceptance for people who do not present the right norms, values and convictions is low. These key standards are clustered into an ”essence capital” which the communication professional has to show proof of to attain high status within the field. A strive for change seems to coexist with established notions of what is desirable. The essay suggests that this leads to homogenisation within and without the field. (Less)
Please use this url to cite or link to this publication:
author
Nilsson, Charlotte LU
supervisor
organization
course
SKOM12 20131
year
type
H2 - Master's Degree (Two Years)
subject
keywords
critical theory, cultural analysis, status, work culture, professional communicator
language
Swedish
id
4058233
date added to LUP
2013-10-07 14:59:51
date last changed
2014-09-04 08:36:23
@misc{4058233,
  abstract     = {This study examines work culture among the contemporary Swedish professional communication field. Key standards of the field and their origins are analysed through participant observation in branch seminars and interviews with practising professionals. The results indicate that status in the work culture is centred around innovative thinking, change and focus on the future – ideals related to Enlightenment and modernity principles. A democratic and liberal ideology is emphasised, but at the same time the status and acceptance for people who do not present the right norms, values and convictions is low. These key standards are clustered into an ”essence capital” which the communication professional has to show proof of to attain high status within the field. A strive for change seems to coexist with established notions of what is desirable. The essay suggests that this leads to homogenisation within and without the field.},
  author       = {Nilsson, Charlotte},
  keyword      = {critical theory,cultural analysis,status,work culture,professional communicator},
  language     = {swe},
  note         = {Student Paper},
  title        = {Change-makers? Självbilder och världsbilder inom det svenska kommunikationsfältet},
  year         = {2013},
}