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Grasping the Identity Gap - A Qualitative Strategic Analysis of Football Clubs in Sweden

Siljebrand, Oskar LU and Hashemzadeh Baygi, Siyavosh (2014) BUSN49 20141
Department of Business Administration
Abstract (Swedish)
Many European football clubs have developed a more strategic and business-like thinking within their organizations that has resulted in partly altered business models and views on competition, sustainable competitive advantage and organization. In this thesis we investigate this development with a certain focus on Swedish football industry. The investigation is driven by the question of how Swedish football clubs strategically develop themselves and their competitive advantages in order to manage the various challenges they are currently facing. We apply both traditional strategic theories and a resource based view (RBV). Further, we also introduce the concept of organizational identity as a relevant strategic tool. In order to understand... (More)
Many European football clubs have developed a more strategic and business-like thinking within their organizations that has resulted in partly altered business models and views on competition, sustainable competitive advantage and organization. In this thesis we investigate this development with a certain focus on Swedish football industry. The investigation is driven by the question of how Swedish football clubs strategically develop themselves and their competitive advantages in order to manage the various challenges they are currently facing. We apply both traditional strategic theories and a resource based view (RBV). Further, we also introduce the concept of organizational identity as a relevant strategic tool. In order to understand this we have conducted an in-depth interpretative study aimed at understanding how key people in the industry at large and in two football clubs make sense of and understand these challenges. The empirical material thus basically consists of case studies of two clubs that together with conceptions of football management and strategy constitutes the analytical framework of the thesis. Our practical contribution frames the problems with the strategic work of Swedish football clubs. Our theoretical contribution develops the thoughts of organizational identity as a strategic resource, which is mirrored in the Strategy-Identity Framework. On the basis of this we conclude that the Swedish football clubs have difficulties with their strategic implementation and growth partly due to organizational identity struggle. Further we also state that organizational identity is an important strategic resource that is unique and difficult to imitate. (Less)
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author
Siljebrand, Oskar LU and Hashemzadeh Baygi, Siyavosh
supervisor
organization
course
BUSN49 20141
year
type
H1 - Master's Degree (One Year)
subject
keywords
Swedish Football Clubs, Sustainable Competitive Advantages, Traditional Strategic Theories, RBV, Organizational Identity and Strategy-Identity Framework.
language
English
id
4448491
date added to LUP
2014-07-01 15:03:17
date last changed
2014-07-01 15:03:17
@misc{4448491,
  abstract     = {Many European football clubs have developed a more strategic and business-like thinking within their organizations that has resulted in partly altered business models and views on competition, sustainable competitive advantage and organization. In this thesis we investigate this development with a certain focus on Swedish football industry. The investigation is driven by the question of how Swedish football clubs strategically develop themselves and their competitive advantages in order to manage the various challenges they are currently facing. We apply both traditional strategic theories and a resource based view (RBV). Further, we also introduce the concept of organizational identity as a relevant strategic tool. In order to understand this we have conducted an in-depth interpretative study aimed at understanding how key people in the industry at large and in two football clubs make sense of and understand these challenges. The empirical material thus basically consists of case studies of two clubs that together with conceptions of football management and strategy constitutes the analytical framework of the thesis. Our practical contribution frames the problems with the strategic work of Swedish football clubs. Our theoretical contribution develops the thoughts of organizational identity as a strategic resource, which is mirrored in the Strategy-Identity Framework. On the basis of this we conclude that the Swedish football clubs have difficulties with their strategic implementation and growth partly due to organizational identity struggle. Further we also state that organizational identity is an important strategic resource that is unique and difficult to imitate.},
  author       = {Siljebrand, Oskar and Hashemzadeh Baygi, Siyavosh},
  keyword      = {Swedish Football Clubs,Sustainable Competitive Advantages,Traditional Strategic Theories,RBV,Organizational Identity and Strategy-Identity Framework.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Grasping the Identity Gap - A Qualitative Strategic Analysis of Football Clubs in Sweden},
  year         = {2014},
}