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Does your organization have an unhealthy identity?

Wennerström, Elin LU ; Carlson, Adam and Emilsson, Karin (2014) TMA820 20141
Department of Business Administration
Abstract (Swedish)
Issue of study:
The Swedish dairy company Vattnadahl is currently going through extensive changes, battling new market demands and internal reorganizations. As a consequence, the organization is facing challenges related to its organizational identity. From a theoretical perspective, organizational identity consists of an internal and an external part that together dynamically construct the identity. In case of an unbalance between the internal and the external part, there is a risk of impairing the organizational health. This effect is not, however, further investigated in existing theory.

Purpose:
The main purpose of this study is to gain insights into how a temporary disassociation between the internal and the external definition... (More)
Issue of study:
The Swedish dairy company Vattnadahl is currently going through extensive changes, battling new market demands and internal reorganizations. As a consequence, the organization is facing challenges related to its organizational identity. From a theoretical perspective, organizational identity consists of an internal and an external part that together dynamically construct the identity. In case of an unbalance between the internal and the external part, there is a risk of impairing the organizational health. This effect is not, however, further investigated in existing theory.

Purpose:
The main purpose of this study is to gain insights into how a temporary disassociation between the internal and the external definition of organizational identity is affecting organizational health. Further, the sub-purpose is to illustrate Vattnadahl in the light of identity dynamics and from this investigate if those with power within an organization have greater influence of the identity balance.

Methodology:
This study was conducted from a qualitative and inductive approach and was performed as a case study at Vattnadahl. From this, collection and compilation of empirical data at Vattnadahl initiated the study. Subsequently, a literature study was conducted in order to explain the phenomena found at Vattnadahl. Finally, the case company was analyzed from an analytical framework developed by the authors.

Conclusions:
Summarizing the study, it can be concluded that Vattnadahl has an unbalanced identity strongly influenced by their external image. Consequently, the organization is experiencing the dysfunction of hyper-adaptation, which is affecting their organizational health. This effect can be compiled into six unhealthiness factors; stress, frustration, confusion, lack of pride, anxiety, and lack of initiative. Furthermore, it can be concluded that those with power within Vattnadahl have a greater influence on the identity balance compared to other employees.

The thesis also provides a development of the construction of possible dysfunctions occurring from an unbalanced identity, by questioning the existing definitions and nuancing the concepts. The nuancing of the concepts is divided into two perspectives; a stakeholder perspective and a nuanced grading perspective. The stakeholder perspective implies that the dysfunction could differ depending on which stakeholder that is in focus of the analysis. The nuancing grading perspective indicates a possibility for dysfunctions to simultaneously exist, but in different strengths, such as softer or stronger. (Less)
Please use this url to cite or link to this publication:
author
Wennerström, Elin LU ; Carlson, Adam and Emilsson, Karin
supervisor
organization
alternative title
A case study of identity dynamics and organizational health
course
TMA820 20141
year
type
H2 - Master's Degree (Two Years)
subject
keywords
organizational identity, identity dynamics, image, organizational culture, organizational health, hyper-adaptation, organizational narcissism
report number
265
ISSN
1651-0100
language
English
id
4456451
date added to LUP
2014-07-17 07:39:48
date last changed
2016-02-04 15:11:15
@misc{4456451,
  abstract     = {{Issue of study:
The Swedish dairy company Vattnadahl is currently going through extensive changes, battling new market demands and internal reorganizations. As a consequence, the organization is facing challenges related to its organizational identity. From a theoretical perspective, organizational identity consists of an internal and an external part that together dynamically construct the identity. In case of an unbalance between the internal and the external part, there is a risk of impairing the organizational health. This effect is not, however, further investigated in existing theory.

Purpose:
The main purpose of this study is to gain insights into how a temporary disassociation between the internal and the external definition of organizational identity is affecting organizational health. Further, the sub-purpose is to illustrate Vattnadahl in the light of identity dynamics and from this investigate if those with power within an organization have greater influence of the identity balance.

Methodology:
This study was conducted from a qualitative and inductive approach and was performed as a case study at Vattnadahl. From this, collection and compilation of empirical data at Vattnadahl initiated the study. Subsequently, a literature study was conducted in order to explain the phenomena found at Vattnadahl. Finally, the case company was analyzed from an analytical framework developed by the authors.

Conclusions:
Summarizing the study, it can be concluded that Vattnadahl has an unbalanced identity strongly influenced by their external image. Consequently, the organization is experiencing the dysfunction of hyper-adaptation, which is affecting their organizational health. This effect can be compiled into six unhealthiness factors; stress, frustration, confusion, lack of pride, anxiety, and lack of initiative. Furthermore, it can be concluded that those with power within Vattnadahl have a greater influence on the identity balance compared to other employees.

The thesis also provides a development of the construction of possible dysfunctions occurring from an unbalanced identity, by questioning the existing definitions and nuancing the concepts. The nuancing of the concepts is divided into two perspectives; a stakeholder perspective and a nuanced grading perspective. The stakeholder perspective implies that the dysfunction could differ depending on which stakeholder that is in focus of the analysis. The nuancing grading perspective indicates a possibility for dysfunctions to simultaneously exist, but in different strengths, such as softer or stronger.}},
  author       = {{Wennerström, Elin and Carlson, Adam and Emilsson, Karin}},
  issn         = {{1651-0100}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Does your organization have an unhealthy identity?}},
  year         = {{2014}},
}