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The symbolic meaning of creativity - perceptions of routines and creativity in a contemporary office setting

Dahl, Victor LU and Shahnovskij, Stanislav (2014) BUSN49 20141
Department of Business Administration
Abstract
Our main finding was that creativity could be understood as a symbolic. The perceptions of creativity can be contagious, when the routinized worker associates him or herself with the creative outcome of the team. For the employee the symbolic meaning might also work as a distraction from alienation and provide more meaning to performing routinized tasks. We also saw how routines can be perceived enabling to reach work efficiency and organizational goals. However, we found that from an individual perspective the same routines can be perceived differently, where the employee might be constrained from performing challenging tasks and creative work. Routines in our case company stem from commercial goals such as work efficiency. We found that... (More)
Our main finding was that creativity could be understood as a symbolic. The perceptions of creativity can be contagious, when the routinized worker associates him or herself with the creative outcome of the team. For the employee the symbolic meaning might also work as a distraction from alienation and provide more meaning to performing routinized tasks. We also saw how routines can be perceived enabling to reach work efficiency and organizational goals. However, we found that from an individual perspective the same routines can be perceived differently, where the employee might be constrained from performing challenging tasks and creative work. Routines in our case company stem from commercial goals such as work efficiency. We found that a salient commercial focus in organizations might direct creativity to a reactive nature. Hence, in Fashion Inc. employees mostly perceived creativity as solving problems in a creative manner. (Less)
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author
Dahl, Victor LU and Shahnovskij, Stanislav
supervisor
organization
course
BUSN49 20141
year
type
H1 - Master's Degree (One Year)
subject
keywords
Creativity, routines, symbolism, commercialization, alienation
language
English
id
4457600
date added to LUP
2014-07-01 14:44:49
date last changed
2014-07-01 14:44:49
@misc{4457600,
  abstract     = {Our main finding was that creativity could be understood as a symbolic. The perceptions of creativity can be contagious, when the routinized worker associates him or herself with the creative outcome of the team. For the employee the symbolic meaning might also work as a distraction from alienation and provide more meaning to performing routinized tasks. We also saw how routines can be perceived enabling to reach work efficiency and organizational goals. However, we found that from an individual perspective the same routines can be perceived differently, where the employee might be constrained from performing challenging tasks and creative work. Routines in our case company stem from commercial goals such as work efficiency. We found that a salient commercial focus in organizations might direct creativity to a reactive nature. Hence, in Fashion Inc. employees mostly perceived creativity as solving problems in a creative manner.},
  author       = {Dahl, Victor and Shahnovskij, Stanislav},
  keyword      = {Creativity,routines,symbolism,commercialization,alienation},
  language     = {eng},
  note         = {Student Paper},
  title        = {The symbolic meaning of creativity - perceptions of routines and creativity in a contemporary office setting},
  year         = {2014},
}