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Cognitive absorption and the behavioral intention to use business intelligence: Determinants and influence of cognitive absorption

Ivanovic, Katarina LU and Ajanovic, Amela LU (2014) INFM10 20141
Department of Informatics
Abstract
Introduction: In the last decade Business intelligence became increasingly important for organizations to adopt in order to compete in highly changing industries. The main purpose of the business intelligence system is to enable users to make and execute decisions better and faster. However, the success of business intelligence is not guaranteed. Users are defined as one of the main sources of the potential issues, since they are the ones who should incorporate the new system into their work environment. Users interact with the system via business intelligence application, and for that reason, it is important to investigate users' behavioral intentions towards the application. In order to investigate users intentions, several theoretical... (More)
Introduction: In the last decade Business intelligence became increasingly important for organizations to adopt in order to compete in highly changing industries. The main purpose of the business intelligence system is to enable users to make and execute decisions better and faster. However, the success of business intelligence is not guaranteed. Users are defined as one of the main sources of the potential issues, since they are the ones who should incorporate the new system into their work environment. Users interact with the system via business intelligence application, and for that reason, it is important to investigate users' behavioral intentions towards the application. In order to investigate users intentions, several theoretical constructs have been developed, mostly from the technology acceptance research. The main one being explored in this study is cognitive absorption.
Purpose: The purpose of this study is to test the theory presented in Agarwal and Karahanna (2000) in the new setting. The authors’ theory proved the influence of the cognitive absorption in the context of the World Wide Web. We will use their theory in order to investigate the determinants and the influence of the cognitive absorption in the business intelligence context.
Method: This study is explanatory in nature. We used survey methodology - questionnaire for the hypotheses testing. We tested seven hypotheses based on the theoretical model adapted from the literature. Several statistical analyses have been conducted for measurement and hypotheses testing, and they have been performed in SPSS and SmartPLS software packages.
Conclusion: The results of the analysis identified playfulness as the significant determinant of the cognitive absorption with the business intelligence application. Furthermore, cognitive absorption proved to have the significant direct as well as indirect influence on the behavioral intention to use the business intelligence application. (Less)
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author
Ivanovic, Katarina LU and Ajanovic, Amela LU
supervisor
organization
course
INFM10 20141
year
type
H1 - Master's Degree (One Year)
subject
keywords
Cognitive absorption, business intelligence, behavioral intention
report number
INF14-006
language
English
id
4466462
date added to LUP
2014-06-17 14:59:31
date last changed
2014-06-17 14:59:31
@misc{4466462,
  abstract     = {Introduction: In the last decade Business intelligence became increasingly important for organizations to adopt in order to compete in highly changing industries. The main purpose of the business intelligence system is to enable users to make and execute decisions better and faster. However, the success of business intelligence is not guaranteed. Users are defined as one of the main sources of the potential issues, since they are the ones who should incorporate the new system into their work environment. Users interact with the system via business intelligence application, and for that reason, it is important to investigate users' behavioral intentions towards the application. In order to investigate users intentions, several theoretical constructs have been developed, mostly from the technology acceptance research. The main one being explored in this study is cognitive absorption.
Purpose: The purpose of this study is to test the theory presented in Agarwal and Karahanna (2000) in the new setting. The authors’ theory proved the influence of the cognitive absorption in the context of the World Wide Web. We will use their theory in order to investigate the determinants and the influence of the cognitive absorption in the business intelligence context.
Method: This study is explanatory in nature. We used survey methodology - questionnaire for the hypotheses testing. We tested seven hypotheses based on the theoretical model adapted from the literature. Several statistical analyses have been conducted for measurement and hypotheses testing, and they have been performed in SPSS and SmartPLS software packages.
Conclusion: The results of the analysis identified playfulness as the significant determinant of the cognitive absorption with the business intelligence application. Furthermore, cognitive absorption proved to have the significant direct as well as indirect influence on the behavioral intention to use the business intelligence application.},
  author       = {Ivanovic, Katarina and Ajanovic, Amela},
  keyword      = {Cognitive absorption,business intelligence,behavioral intention},
  language     = {eng},
  note         = {Student Paper},
  title        = {Cognitive absorption and the behavioral intention to use business intelligence: Determinants and influence of cognitive absorption},
  year         = {2014},
}