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From know-nothings to know-it-alls – How today’s well-informed consumers affect small physical retailers

Svensson, Pernilla LU and Thomasson, Susanna LU (2014) FEKN90 20141
Department of Business Administration
Abstract
The purpose of this essay is to investigate if small physical retailers within the beauty industry encounter any problems due to consumers’ increased access to information through the use of the Internet. The conclusion from this study is that small physical retailers face three main problems due to consumers’ increased access to information. In addition, a new model of the consumer buying process was presented to explain how the consumer behavior has changed through greater access to information.
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author
Svensson, Pernilla LU and Thomasson, Susanna LU
supervisor
organization
course
FEKN90 20141
year
type
H1 - Master's Degree (One Year)
subject
keywords
Retail, Consumer Behavior, Transaction Costs, Information, Beauty Industry
language
English
id
4522934
date added to LUP
2014-06-30 08:31:21
date last changed
2014-06-30 08:31:21
@misc{4522934,
  abstract     = {The purpose of this essay is to investigate if small physical retailers within the beauty industry encounter any problems due to consumers’ increased access to information through the use of the Internet. The conclusion from this study is that small physical retailers face three main problems due to consumers’ increased access to information. In addition, a new model of the consumer buying process was presented to explain how the consumer behavior has changed through greater access to information.},
  author       = {Svensson, Pernilla and Thomasson, Susanna},
  keyword      = {Retail,Consumer Behavior,Transaction Costs,Information,Beauty Industry},
  language     = {eng},
  note         = {Student Paper},
  title        = {From know-nothings to know-it-alls – How today’s well-informed consumers affect small physical retailers},
  year         = {2014},
}