Studenter och Fairtrade - En kartläggning av inställningen till Fairtrade hos unga studenter i Lund
(2014) FEKH29 20141Department of Business Administration
- Abstract (Swedish)
- Examensarbetets titel
Studenter och Fairtrade - En kartläggning av inställningen till Fairtrade hos unga studenter i Lund
Seminariedatum
2014-06-05
Ämne/kurs
FEKH29, Examensarbete kandidatnivå, 15 HP
Författare
Björn Garmfors, William Grafström, Simon Kerrén
Handledare
Clara Gustafsson
Nyckelord
Fairtrade, Status, Theory of Planned Behavior, Studenter, Lunds universitet
Syfte
Syftet med denna uppsats är att kartlägga inställningen till Fairtrade bland studenter vid Lunds universitet.
Metod
Vi har i detta arbete valt att använda oss av en kvalitativ metod där tio intervjuer har legat till grund för vår fortsatta analys. Vidare använde vi oss av en abduktiv ansats, då denna ger oss möjlighet att dra slutsatser... (More) - Examensarbetets titel
Studenter och Fairtrade - En kartläggning av inställningen till Fairtrade hos unga studenter i Lund
Seminariedatum
2014-06-05
Ämne/kurs
FEKH29, Examensarbete kandidatnivå, 15 HP
Författare
Björn Garmfors, William Grafström, Simon Kerrén
Handledare
Clara Gustafsson
Nyckelord
Fairtrade, Status, Theory of Planned Behavior, Studenter, Lunds universitet
Syfte
Syftet med denna uppsats är att kartlägga inställningen till Fairtrade bland studenter vid Lunds universitet.
Metod
Vi har i detta arbete valt att använda oss av en kvalitativ metod där tio intervjuer har legat till grund för vår fortsatta analys. Vidare använde vi oss av en abduktiv ansats, då denna ger oss möjlighet att dra slutsatser utifrån den insamlade informationen samtidigt som vi kan utgå ifrån befintliga teorier inom det aktuella området.
Teoretiskt perspektiv
Uppsatsen bygger på ”Theory of Planned Behavior” med olika tillägg som rör etisk konsumtion, samt vår egen vidareutveckling där vi även har tagit status i beaktande.
Empiri och analys
Vår empiri baseras på den information som vi har samlat in under intervjuerna.
Slutsats
Studenter känner själva inte att omgivningen lägger någon värdering i deras egna köp av matvaror, men de lägger samtidigt själva värdering i vad andra köper. Det absolut viktigaste vid köp av matvaror för studenter är priset, när man lever med begränsad budget kommer priset först. Studenter vill gärna se sig som etiskt medvetna konsumenter, men känner att de inte har råd att vara det. (Less) - Abstract
- Title
Students and Fairtrade - A study of the attitude towards Fairtrade amongst young students in Lund
Seminar date
2014-06-05
Course
FEKH29, Degree Project Undergraduate level, 15 ECTS
Authors
Björn Garmfors, William Grafström, Simon Kerrén
Advisor
Clara Gustafsson
Key words
Fairtrade, Status, Theory of Planned Behavior, Students, Lund University
Purpose
The purpose of this paper is to identify attitudes towards Fairtrade consumption amongst students at Lund University.
Methodology
In this paper we have chosen to use a qualitative approach where ten interviews have formed the basis of our subsequent analysis. Furthermore, we used an abductive approach, as this allowed us to draw conclusions based on the... (More) - Title
Students and Fairtrade - A study of the attitude towards Fairtrade amongst young students in Lund
Seminar date
2014-06-05
Course
FEKH29, Degree Project Undergraduate level, 15 ECTS
Authors
Björn Garmfors, William Grafström, Simon Kerrén
Advisor
Clara Gustafsson
Key words
Fairtrade, Status, Theory of Planned Behavior, Students, Lund University
Purpose
The purpose of this paper is to identify attitudes towards Fairtrade consumption amongst students at Lund University.
Methodology
In this paper we have chosen to use a qualitative approach where ten interviews have formed the basis of our subsequent analysis. Furthermore, we used an abductive approach, as this allowed us to draw conclusions based on the information we collected and at the same time it allowed us the use of already existing theories in the specific field.
Theoretical perspectives
The paper is based on the ”Theory of Planned Behavior” along with different extensions regarding ethical consumption, as well as our own expansion where we have taken status into consideration.
Empirical foundation
Our empirical findings are based on the information we gathered during the interviews.
Conclusions
Students themselves does not feel that their surroundings valuate their grocery shopping, at the same time however, they valuate other people’s shopping behavior. When shopping for groceries, the single most important aspect is price, when living on a tight budget price comes first. Students want to view themselves as ethically aware consumers, but do not feel that they can afford to be. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4530730
- author
- Kerrén, Simon LU ; Grafström, William LU and Garmfors, Björn LU
- supervisor
- organization
- course
- FEKH29 20141
- year
- 2014
- type
- M2 - Bachelor Degree
- subject
- keywords
- Fairtrade, Status, Theory of Planned Behavior, Studenter, Lunds universitet
- language
- Swedish
- id
- 4530730
- date added to LUP
- 2014-07-04 14:43:40
- date last changed
- 2014-07-04 14:43:40
@misc{4530730, abstract = {{Title Students and Fairtrade - A study of the attitude towards Fairtrade amongst young students in Lund Seminar date 2014-06-05 Course FEKH29, Degree Project Undergraduate level, 15 ECTS Authors Björn Garmfors, William Grafström, Simon Kerrén Advisor Clara Gustafsson Key words Fairtrade, Status, Theory of Planned Behavior, Students, Lund University Purpose The purpose of this paper is to identify attitudes towards Fairtrade consumption amongst students at Lund University. Methodology In this paper we have chosen to use a qualitative approach where ten interviews have formed the basis of our subsequent analysis. Furthermore, we used an abductive approach, as this allowed us to draw conclusions based on the information we collected and at the same time it allowed us the use of already existing theories in the specific field. Theoretical perspectives The paper is based on the ”Theory of Planned Behavior” along with different extensions regarding ethical consumption, as well as our own expansion where we have taken status into consideration. Empirical foundation Our empirical findings are based on the information we gathered during the interviews. Conclusions Students themselves does not feel that their surroundings valuate their grocery shopping, at the same time however, they valuate other people’s shopping behavior. When shopping for groceries, the single most important aspect is price, when living on a tight budget price comes first. Students want to view themselves as ethically aware consumers, but do not feel that they can afford to be.}}, author = {{Kerrén, Simon and Grafström, William and Garmfors, Björn}}, language = {{swe}}, note = {{Student Paper}}, title = {{Studenter och Fairtrade - En kartläggning av inställningen till Fairtrade hos unga studenter i Lund}}, year = {{2014}}, }