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Studenter och Fairtrade - En kartläggning av inställningen till Fairtrade hos unga studenter i Lund

Kerrén, Simon LU ; Grafström, William LU and Garmfors, Björn LU (2014) FEKH29 20141
Department of Business Administration
Abstract (Swedish)
Examensarbetets titel
Studenter och Fairtrade - En kartläggning av inställningen till Fairtrade hos unga studenter i Lund

Seminariedatum
2014-06-05

Ämne/kurs
FEKH29, Examensarbete kandidatnivå, 15 HP

Författare
Björn Garmfors, William Grafström, Simon Kerrén

Handledare
Clara Gustafsson

Nyckelord
Fairtrade, Status, Theory of Planned Behavior, Studenter, Lunds universitet

Syfte
Syftet med denna uppsats är att kartlägga inställningen till Fairtrade bland studenter vid Lunds universitet.

Metod
Vi har i detta arbete valt att använda oss av en kvalitativ metod där tio intervjuer har legat till grund för vår fortsatta analys. Vidare använde vi oss av en abduktiv ansats, då denna ger oss möjlighet att dra slutsatser... (More)
Examensarbetets titel
Studenter och Fairtrade - En kartläggning av inställningen till Fairtrade hos unga studenter i Lund

Seminariedatum
2014-06-05

Ämne/kurs
FEKH29, Examensarbete kandidatnivå, 15 HP

Författare
Björn Garmfors, William Grafström, Simon Kerrén

Handledare
Clara Gustafsson

Nyckelord
Fairtrade, Status, Theory of Planned Behavior, Studenter, Lunds universitet

Syfte
Syftet med denna uppsats är att kartlägga inställningen till Fairtrade bland studenter vid Lunds universitet.

Metod
Vi har i detta arbete valt att använda oss av en kvalitativ metod där tio intervjuer har legat till grund för vår fortsatta analys. Vidare använde vi oss av en abduktiv ansats, då denna ger oss möjlighet att dra slutsatser utifrån den insamlade informationen samtidigt som vi kan utgå ifrån befintliga teorier inom det aktuella området.

Teoretiskt perspektiv
Uppsatsen bygger på ”Theory of Planned Behavior” med olika tillägg som rör etisk konsumtion, samt vår egen vidareutveckling där vi även har tagit status i beaktande.

Empiri och analys
Vår empiri baseras på den information som vi har samlat in under intervjuerna.

Slutsats
Studenter känner själva inte att omgivningen lägger någon värdering i deras egna köp av matvaror, men de lägger samtidigt själva värdering i vad andra köper. Det absolut viktigaste vid köp av matvaror för studenter är priset, när man lever med begränsad budget kommer priset först. Studenter vill gärna se sig som etiskt medvetna konsumenter, men känner att de inte har råd att vara det. (Less)
Abstract
Title
Students and Fairtrade - A study of the attitude towards Fairtrade amongst young students in Lund

Seminar date
2014-06-05

Course
FEKH29, Degree Project Undergraduate level, 15 ECTS

Authors
Björn Garmfors, William Grafström, Simon Kerrén

Advisor
Clara Gustafsson

Key words
Fairtrade, Status, Theory of Planned Behavior, Students, Lund University

Purpose
The purpose of this paper is to identify attitudes towards Fairtrade consumption amongst students at Lund University.

Methodology
In this paper we have chosen to use a qualitative approach where ten interviews have formed the basis of our subsequent analysis. Furthermore, we used an abductive approach, as this allowed us to draw conclusions based on the... (More)
Title
Students and Fairtrade - A study of the attitude towards Fairtrade amongst young students in Lund

Seminar date
2014-06-05

Course
FEKH29, Degree Project Undergraduate level, 15 ECTS

Authors
Björn Garmfors, William Grafström, Simon Kerrén

Advisor
Clara Gustafsson

Key words
Fairtrade, Status, Theory of Planned Behavior, Students, Lund University

Purpose
The purpose of this paper is to identify attitudes towards Fairtrade consumption amongst students at Lund University.

Methodology
In this paper we have chosen to use a qualitative approach where ten interviews have formed the basis of our subsequent analysis. Furthermore, we used an abductive approach, as this allowed us to draw conclusions based on the information we collected and at the same time it allowed us the use of already existing theories in the specific field.

Theoretical perspectives
The paper is based on the ”Theory of Planned Behavior” along with different extensions regarding ethical consumption, as well as our own expansion where we have taken status into consideration.

Empirical foundation
Our empirical findings are based on the information we gathered during the interviews.

Conclusions
Students themselves does not feel that their surroundings valuate their grocery shopping, at the same time however, they valuate other people’s shopping behavior. When shopping for groceries, the single most important aspect is price, when living on a tight budget price comes first. Students want to view themselves as ethically aware consumers, but do not feel that they can afford to be. (Less)
Please use this url to cite or link to this publication:
author
Kerrén, Simon LU ; Grafström, William LU and Garmfors, Björn LU
supervisor
organization
course
FEKH29 20141
year
type
M2 - Bachelor Degree
subject
keywords
Fairtrade, Status, Theory of Planned Behavior, Studenter, Lunds universitet
language
Swedish
id
4530730
date added to LUP
2014-07-04 14:43:40
date last changed
2014-07-04 14:43:40
@misc{4530730,
  abstract     = {{Title
Students and Fairtrade - A study of the attitude towards Fairtrade amongst young students in Lund

Seminar date
2014-06-05

Course
FEKH29, Degree Project Undergraduate level, 15 ECTS

Authors
Björn Garmfors, William Grafström, Simon Kerrén

Advisor
Clara Gustafsson

Key words
Fairtrade, Status, Theory of Planned Behavior, Students, Lund University

Purpose
The purpose of this paper is to identify attitudes towards Fairtrade consumption amongst students at Lund University.

Methodology
In this paper we have chosen to use a qualitative approach where ten interviews have formed the basis of our subsequent analysis. Furthermore, we used an abductive approach, as this allowed us to draw conclusions based on the information we collected and at the same time it allowed us the use of already existing theories in the specific field.

Theoretical perspectives
The paper is based on the ”Theory of Planned Behavior” along with different extensions regarding ethical consumption, as well as our own expansion where we have taken status into consideration.

Empirical foundation
Our empirical findings are based on the information we gathered during the interviews.

Conclusions
Students themselves does not feel that their surroundings valuate their grocery shopping, at the same time however, they valuate other people’s shopping behavior. When shopping for groceries, the single most important aspect is price, when living on a tight budget price comes first. Students want to view themselves as ethically aware consumers, but do not feel that they can afford to be.}},
  author       = {{Kerrén, Simon and Grafström, William and Garmfors, Björn}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Studenter och Fairtrade - En kartläggning av inställningen till Fairtrade hos unga studenter i Lund}},
  year         = {{2014}},
}