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Deutsche Werbungsanrede - Siezen, Duzen oder die beide

Gradén, Jonathan LU (2015) TYSK01 20142
German
Abstract
Through an empirical investigation, this paper looks into how German pronouns are used in different commercials targeted at different groups of the population. The results differ significantly from the last such investigation carried out in 1978.
Abstract (German)
Durch eine empirische Untersuchung wird untersucht, wie verschiedene Deutsche Pronomen in verschiedenen Werbungen verwendet werden. Die Resultate sind den Resultaten der letzte Arbeit in diesem Bereich, die in 1978 durchgeführt wurde, nicht ähnlich.
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author
Gradén, Jonathan LU
supervisor
organization
course
TYSK01 20142
year
type
M2 - Bachelor Degree
subject
keywords
German, commercials, Römer, Pronouns, Pronomen, Werbung, Reklam
language
German
id
5050027
date added to LUP
2015-02-16 13:45:11
date last changed
2015-02-16 13:45:11
@misc{5050027,
  abstract     = {Through an empirical investigation, this paper looks into how German pronouns are used in different commercials targeted at different groups of the population. The results differ significantly from the last such investigation carried out in 1978.},
  author       = {Gradén, Jonathan},
  keyword      = {German,commercials,Römer,Pronouns,Pronomen,Werbung,Reklam},
  language     = {ger},
  note         = {Student Paper},
  title        = {Deutsche Werbungsanrede - Siezen, Duzen oder die beide},
  year         = {2015},
}