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The loyalty effect

Jöndell, Alexander LU and Bill, Oskar (2015) TMA820 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Jöndell, Alexander LU and Bill, Oskar
supervisor
organization
alternative title
Predicting customer loyalty using the American Customer Satisfaction Index and the Net Promoter Score
course
TMA820 20151
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Customer loyalty, Net Promoter Score, NPS, American Customer Satisfaction Index, ACSI
language
English
id
5464181
date added to LUP
2015-08-19 11:23:22
date last changed
2015-08-19 11:23:22
@misc{5464181,
  author       = {Jöndell, Alexander and Bill, Oskar},
  keyword      = {Customer loyalty,Net Promoter Score,NPS,American Customer Satisfaction Index,ACSI},
  language     = {eng},
  note         = {Student Paper},
  title        = {The loyalty effect},
  year         = {2015},
}