Advanced

To Standardize or to Adapt the Marketing Mix: Exploring Online Retailing in the Nordic Region

Leivo, Juulia LU and Adielsson, Johan LU (2015) FEKN90 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Leivo, Juulia LU and Adielsson, Johan LU
supervisor
organization
course
FEKN90 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
Marketing Mix, Online Retailing, Nordic Region, Standardization, Adaptation, Consumer Goods
language
English
id
5464468
date added to LUP
2015-06-04 13:03:47
date last changed
2015-06-04 13:03:47
@misc{5464468,
  author       = {Leivo, Juulia and Adielsson, Johan},
  keyword      = {Marketing Mix,Online Retailing,Nordic Region,Standardization,Adaptation,Consumer Goods},
  language     = {eng},
  note         = {Student Paper},
  title        = {To Standardize or to Adapt the Marketing Mix: Exploring Online Retailing in the Nordic Region},
  year         = {2015},
}