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From Corporate Social Responsibility to Creating Shared Value. A Case Study from Tetra Pak in Sweden

Hules, Magdalena LU and Xie, Peng (2015) MGTN59 20151
Department of Business Administration
Abstract
While more and more businesses incorporate sustainability in their core business strategy, there has recently been a shift from corporate social responsibility (CSR) to the notion of creating shared value (CSV). The thesis investigates this paradigm shift, aiming to understand the underlying dynamics and the impact CSV has on the company and its stakeholders. An analytical tool in form of a framework has been developed to analyse the creation of shared value along the internal as well as external value chain, to be applied to the case study of Tetra Pak in Sweden. The discussion will comprise of an analysis of Tetra Pak’s CSR strategy, two CSR campaigns, two expert interviews, analysis of recycling statistics, and environmental indicators... (More)
While more and more businesses incorporate sustainability in their core business strategy, there has recently been a shift from corporate social responsibility (CSR) to the notion of creating shared value (CSV). The thesis investigates this paradigm shift, aiming to understand the underlying dynamics and the impact CSV has on the company and its stakeholders. An analytical tool in form of a framework has been developed to analyse the creation of shared value along the internal as well as external value chain, to be applied to the case study of Tetra Pak in Sweden. The discussion will comprise of an analysis of Tetra Pak’s CSR strategy, two CSR campaigns, two expert interviews, analysis of recycling statistics, and environmental indicators such as energy efficiency and carbon footprint. The main findings suggest that shared value has been created along the entire value chain for different stakeholders in form of sustainability awareness, reputation building, brand awareness, and reduction of environmental footprint. (Less)
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author
Hules, Magdalena LU and Xie, Peng
supervisor
organization
course
MGTN59 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
Corporate Social Responsibility, CSR, Creating Shared Value, CSV, Tetra Pak, Value Chain, Sustainability, Strategy, Recycling
language
English
id
5468179
date added to LUP
2015-06-22 13:22:49
date last changed
2015-06-22 13:22:49
@misc{5468179,
  abstract     = {While more and more businesses incorporate sustainability in their core business strategy, there has recently been a shift from corporate social responsibility (CSR) to the notion of creating shared value (CSV). The thesis investigates this paradigm shift, aiming to understand the underlying dynamics and the impact CSV has on the company and its stakeholders. An analytical tool in form of a framework has been developed to analyse the creation of shared value along the internal as well as external value chain, to be applied to the case study of Tetra Pak in Sweden. The discussion will comprise of an analysis of Tetra Pak’s CSR strategy, two CSR campaigns, two expert interviews, analysis of recycling statistics, and environmental indicators such as energy efficiency and carbon footprint. The main findings suggest that shared value has been created along the entire value chain for different stakeholders in form of sustainability awareness, reputation building, brand awareness, and reduction of environmental footprint.},
  author       = {Hules, Magdalena and Xie, Peng},
  keyword      = {Corporate Social Responsibility,CSR,Creating Shared Value,CSV,Tetra Pak,Value Chain,Sustainability,Strategy,Recycling},
  language     = {eng},
  note         = {Student Paper},
  title        = {From Corporate Social Responsibility to Creating Shared Value. A Case Study from Tetra Pak in Sweden},
  year         = {2015},
}