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Expectations of Sport Event Tourism Experiences

Zhou, Xiaoqian LU (2015) SMMM20 20151
Department of Service Management and Service Studies
Abstract
Purpose: This research aims to study potential tourists’ expectations of sport event tourism experiences and discuss whether having past sport event tourism experiences influence tourists’ expectations for future trip experiences.

Methods: This research combines a literature study, a qualitative study and a quantitative study. The literature review aimed to define a framework of sport event tourism experiences. Based on this framework, interviews were performed. The interview data was analyzed by deductive content analysis and were extended to a quantitative survey. Factor analysis was conducted as the main approach to generate main themes of experience expectations. Lastly, the survey data was analyzed by hypothesis tests to... (More)
Purpose: This research aims to study potential tourists’ expectations of sport event tourism experiences and discuss whether having past sport event tourism experiences influence tourists’ expectations for future trip experiences.

Methods: This research combines a literature study, a qualitative study and a quantitative study. The literature review aimed to define a framework of sport event tourism experiences. Based on this framework, interviews were performed. The interview data was analyzed by deductive content analysis and were extended to a quantitative survey. Factor analysis was conducted as the main approach to generate main themes of experience expectations. Lastly, the survey data was analyzed by hypothesis tests to confirm/disconfirm the expectation differences between different tourist groups.

Findings: Results of factor analysis show that there are five main themes of expectations of sport event tourism experiences: efficiency & excitement, education, authenticity, socialization and convenience. Tourists are very demanding on all the five dimensions and an efficient & exciting experience is most desired. Comparisons through hypothesis testing show that firstly, non-experienced sport event tourists have a higher expectation on authentic experience than experienced tourists; secondly, frequent sport event tourists show a higher expectation on social experience than less-frequent tourists. (Less)
Please use this url to cite or link to this publication:
author
Zhou, Xiaoqian LU
supervisor
organization
course
SMMM20 20151
year
type
H2 - Master's Degree (Two Years)
subject
keywords
sport event tourism, tourism experiences, expectation, past experiences, sport event tourists
language
English
id
5468212
date added to LUP
2016-02-04 13:19:58
date last changed
2016-02-04 13:19:58
@misc{5468212,
  abstract     = {Purpose: This research aims to study potential tourists’ expectations of sport event tourism experiences and discuss whether having past sport event tourism experiences influence tourists’ expectations for future trip experiences.

Methods: This research combines a literature study, a qualitative study and a quantitative study. The literature review aimed to define a framework of sport event tourism experiences. Based on this framework, interviews were performed. The interview data was analyzed by deductive content analysis and were extended to a quantitative survey. Factor analysis was conducted as the main approach to generate main themes of experience expectations. Lastly, the survey data was analyzed by hypothesis tests to confirm/disconfirm the expectation differences between different tourist groups.

Findings: Results of factor analysis show that there are five main themes of expectations of sport event tourism experiences: efficiency & excitement, education, authenticity, socialization and convenience. Tourists are very demanding on all the five dimensions and an efficient & exciting experience is most desired. Comparisons through hypothesis testing show that firstly, non-experienced sport event tourists have a higher expectation on authentic experience than experienced tourists; secondly, frequent sport event tourists show a higher expectation on social experience than less-frequent tourists.},
  author       = {Zhou, Xiaoqian},
  keyword      = {sport event tourism,tourism experiences,expectation,past experiences,sport event tourists},
  language     = {eng},
  note         = {Student Paper},
  title        = {Expectations of Sport Event Tourism Experiences},
  year         = {2015},
}