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Corporate Social Responsibility på Facebook - ansvarstagande skapar dialoger

Johansson, Alexandra LU and Gustavsson, Sanna LU (2015) KSKK01 20151
Department of Service Management and Service Studies
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author
Johansson, Alexandra LU and Gustavsson, Sanna LU
supervisor
organization
course
KSKK01 20151
year
type
M2 - Bachelor Degree
subject
keywords
CSR, sociala medier, kommunikation, kommunikationsstrategier, dialog, konsumentroller, word of mouth, Facebook, ICA, The Body Shop, McDonalds
language
Swedish
id
5468528
date added to LUP
2015-06-24 09:35:32
date last changed
2015-06-24 09:35:32
@misc{5468528,
  author       = {Johansson, Alexandra and Gustavsson, Sanna},
  keyword      = {CSR,sociala medier,kommunikation,kommunikationsstrategier,dialog,konsumentroller,word of mouth,Facebook,ICA,The Body Shop,McDonalds},
  language     = {swe},
  note         = {Student Paper},
  title        = {Corporate Social Responsibility på Facebook - ansvarstagande skapar dialoger},
  year         = {2015},
}