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The value of rib design in food packaging: from packaging company and consumer perspectives

Hua, Thuan Anh Thu LU (2015) MTTM01 20151
Packaging Logistics
Abstract
Have you ever wondered why there are ribs on bottles or cans? Perhaps you can guess that ribs are applied to the packages because of some technical functions. In fact, ribs carry more value than you can imagine. According to the literature review and the research on 100 Swedish consumers, ribs have both pros and cons but the former surpasses the latter. Originated from the demand of preventing deformation, ribs are applied to food packaging and lead to other advantages, including technical, economic, environmental, marketing and consumer convenience. Based on the findings of ribs’ functions and consumer perception toward ribs, ten rib design concepts for Tetra Pak containers are suggested.
Popular Abstract
Have you ever wondered why there are ribs on bottles or cans? Perhaps you can guess that ribs are applied to the packages because of some technical functions. In fact, ribs carry more value than you can imagine. According to the literature review and the research on 100 Swedish consumers, ribs have both pros and cons but the former surpasses the latter. Originated from the demand of preventing deformation, ribs are applied to food packaging and lead to other advantages, including technical, economic, environmental, marketing and consumer convenience. Based on the findings of ribs’ functions and consumer perception toward ribs, ten rib design concepts for Tetra Pak containers are suggested.
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author
Hua, Thuan Anh Thu LU
supervisor
organization
alternative title
The value of rib design in food packaging
course
MTTM01 20151
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Swedish consumers’ perception, Reinforcing ribs, Food packaging design, Swedish consumers’ purchasing driven.
report number
ISRN LUTMDN/TMFL-15/5144-SE
ISBN
978-91-7623-402-0
language
English
additional info
This master thesis is written under the main supervision from Lund University in cooperation with Tetra Pak Material Treatment team. This research is also sponsored by the Material Treatment team. This work aims to provide the team a thorough understanding of ribs’ functions on food packaging and the Swedish consumers’ perception toward the rib design. At the same time, the research points out potential designs of ribs for Tetra Pak carton containers.
id
5469600
date added to LUP
2015-06-09 15:00:26
date last changed
2015-06-09 15:00:26
@misc{5469600,
  abstract     = {Have you ever wondered why there are ribs on bottles or cans? Perhaps you can guess that ribs are applied to the packages because of some technical functions. In fact, ribs carry more value than you can imagine. According to the literature review and the research on 100 Swedish consumers, ribs have both pros and cons but the former surpasses the latter. Originated from the demand of preventing deformation, ribs are applied to food packaging and lead to other advantages, including technical, economic, environmental, marketing and consumer convenience. Based on the findings of ribs’ functions and consumer perception toward ribs, ten rib design concepts for Tetra Pak containers are suggested.},
  author       = {Hua, Thuan Anh Thu},
  isbn         = {978-91-7623-402-0},
  keyword      = {Swedish consumers’ perception,Reinforcing ribs,Food packaging design,Swedish consumers’ purchasing driven.},
  language     = {eng},
  note         = {Student Paper},
  title        = {The value of rib design in food packaging: from packaging company and consumer perspectives},
  year         = {2015},
}