The value of rib design in food packaging: from packaging company and consumer perspectives
(2015) MTTM01 20151Packaging Logistics
- Abstract
- Have you ever wondered why there are ribs on bottles or cans? Perhaps you can guess that ribs are applied to the packages because of some technical functions. In fact, ribs carry more value than you can imagine. According to the literature review and the research on 100 Swedish consumers, ribs have both pros and cons but the former surpasses the latter. Originated from the demand of preventing deformation, ribs are applied to food packaging and lead to other advantages, including technical, economic, environmental, marketing and consumer convenience. Based on the findings of ribs’ functions and consumer perception toward ribs, ten rib design concepts for Tetra Pak containers are suggested.
- Popular Abstract
- Have you ever wondered why there are ribs on bottles or cans? Perhaps you can guess that ribs are applied to the packages because of some technical functions. In fact, ribs carry more value than you can imagine. According to the literature review and the research on 100 Swedish consumers, ribs have both pros and cons but the former surpasses the latter. Originated from the demand of preventing deformation, ribs are applied to food packaging and lead to other advantages, including technical, economic, environmental, marketing and consumer convenience. Based on the findings of ribs’ functions and consumer perception toward ribs, ten rib design concepts for Tetra Pak containers are suggested.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/5469600
- author
- Hua, Thuan Anh Thu LU
- supervisor
- organization
- alternative title
- The value of rib design in food packaging
- course
- MTTM01 20151
- year
- 2015
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Swedish consumers’ perception, Reinforcing ribs, Food packaging design, Swedish consumers’ purchasing driven.
- report number
- ISRN LUTMDN/TMFL-15/5144-SE
- ISBN
- 978-91-7623-402-0
- language
- English
- additional info
- This master thesis is written under the main supervision from Lund University in cooperation with Tetra Pak Material Treatment team. This research is also sponsored by the Material Treatment team. This work aims to provide the team a thorough understanding of ribs’ functions on food packaging and the Swedish consumers’ perception toward the rib design. At the same time, the research points out potential designs of ribs for Tetra Pak carton containers.
- id
- 5469600
- date added to LUP
- 2015-06-09 15:00:26
- date last changed
- 2015-06-09 15:00:26
@misc{5469600, abstract = {{Have you ever wondered why there are ribs on bottles or cans? Perhaps you can guess that ribs are applied to the packages because of some technical functions. In fact, ribs carry more value than you can imagine. According to the literature review and the research on 100 Swedish consumers, ribs have both pros and cons but the former surpasses the latter. Originated from the demand of preventing deformation, ribs are applied to food packaging and lead to other advantages, including technical, economic, environmental, marketing and consumer convenience. Based on the findings of ribs’ functions and consumer perception toward ribs, ten rib design concepts for Tetra Pak containers are suggested.}}, author = {{Hua, Thuan Anh Thu}}, isbn = {{978-91-7623-402-0}}, language = {{eng}}, note = {{Student Paper}}, title = {{The value of rib design in food packaging: from packaging company and consumer perspectives}}, year = {{2015}}, }