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Dare to Share: User Value Co-creation in the Sharing Economy

Hertler, Katelyn LU and Tasso, Natasha LU (2015) MGTN59 20151
Department of Business Administration
Abstract
The purpose of this research is to explore the impact users have on value co-creation in the sharing economy. More specifically, we aim to examine the values users can co-create for each other through exchanges and interactions within the sharing economy. Because the sharing economy is a recent phenomenon, an explorative research design has been chosen with a qualitative study. 25 semi-structured interviews were conducted in order to gather data on personal experiences with Airbnb, which was the company chosen to illustrate the concept. This company was chosen because it is a financially successful, international sharing economy company and therefore reflects the concept’s impact. Overall, it was found that users can have an impact on the... (More)
The purpose of this research is to explore the impact users have on value co-creation in the sharing economy. More specifically, we aim to examine the values users can co-create for each other through exchanges and interactions within the sharing economy. Because the sharing economy is a recent phenomenon, an explorative research design has been chosen with a qualitative study. 25 semi-structured interviews were conducted in order to gather data on personal experiences with Airbnb, which was the company chosen to illustrate the concept. This company was chosen because it is a financially successful, international sharing economy company and therefore reflects the concept’s impact. Overall, it was found that users can have an impact on the value of other users of the sharing economy through saving them time, money, providing security, and enhancing the overall experience. (Less)
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author
Hertler, Katelyn LU and Tasso, Natasha LU
supervisor
organization
course
MGTN59 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
Holbrook’s Value Typology, Metcalfe’s Law and the Network Effect, DART Model of Value Co-Creation, Digital Network Interaction Models
language
English
id
5470865
date added to LUP
2015-06-24 10:34:57
date last changed
2015-06-24 10:34:57
@misc{5470865,
  abstract     = {The purpose of this research is to explore the impact users have on value co-creation in the sharing economy. More specifically, we aim to examine the values users can co-create for each other through exchanges and interactions within the sharing economy. Because the sharing economy is a recent phenomenon, an explorative research design has been chosen with a qualitative study. 25 semi-structured interviews were conducted in order to gather data on personal experiences with Airbnb, which was the company chosen to illustrate the concept. This company was chosen because it is a financially successful, international sharing economy company and therefore reflects the concept’s impact. Overall, it was found that users can have an impact on the value of other users of the sharing economy through saving them time, money, providing security, and enhancing the overall experience.},
  author       = {Hertler, Katelyn and Tasso, Natasha},
  keyword      = {Holbrook’s Value Typology,Metcalfe’s Law and the Network Effect,DART Model of Value Co-Creation,Digital Network Interaction Models},
  language     = {eng},
  note         = {Student Paper},
  title        = {Dare to Share: User Value Co-creation in the Sharing Economy},
  year         = {2015},
}