The decision-making process and willingness to pay for green dwelling
(2015) FEKN90 20151Department of Business Administration
- Abstract (Swedish)
- Title
The decision-making process and willingness to pay for green dwelling
Seminar date
2015-05-26
Course
FEKN90 Master Thesis in Business Administration (Level D), 30 ECTS
Authors
Emil Rydén and Robert Waszkiewicz
Supervisor
Matts Kärreman
Key words
Consumer behavior, willingness to pay, green dwelling, energy efficiency gap, sustainability, sustainable development
Purpose
The purpose of this study is to add insight into the decision process of consumers who have bought a green dwelling and what factors affected their willingness to pay. This insight can be used by decision makers, developers, real estate agents, policy makers, and other affected parties to make better informed decision in order to spur the... (More) - Title
The decision-making process and willingness to pay for green dwelling
Seminar date
2015-05-26
Course
FEKN90 Master Thesis in Business Administration (Level D), 30 ECTS
Authors
Emil Rydén and Robert Waszkiewicz
Supervisor
Matts Kärreman
Key words
Consumer behavior, willingness to pay, green dwelling, energy efficiency gap, sustainability, sustainable development
Purpose
The purpose of this study is to add insight into the decision process of consumers who have bought a green dwelling and what factors affected their willingness to pay. This insight can be used by decision makers, developers, real estate agents, policy makers, and other affected parties to make better informed decision in order to spur the development of green dwelling.
Theoretical perspective
The theoretical framework builds on previous literature about individual values, willingness to pay, bounded rationality, the energy efficiency gap, and consumer behavior.
Methodology
The study is a qualitative study with mostly an inductive approach. The aim of the research has been to study a social phenomenon and thus constructivism has been adopted. The empirical data has been gathered through semi-structured interviews and semi-structured telephone interviews and analyzed in a thematic way.
Empirical foundations
From the empirical findings of consumers’ post hoc purchase/rent of green dwelling, we develop a new and improved framework that can be used as an explanation model for consumers’ slow adoption of green dwelling.
Conclusions
We conclude that even consumers who have purchased a green dwelling still value regular aspects such as accessibility and apartment size higher than green attributes. Furthermore, we conclude that bounded rationality, externalities, and contextual factors all have big parts as explanatory variables for the low adoption of green dwelling. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/7363408
- author
- Waszkiewicz, Robert LU and Rydén, Emil
- supervisor
- organization
- course
- FEKN90 20151
- year
- 2015
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Consumer behavior, willingness to pay, green dwelling, energy efficiency gap, sustainability, sustainable development
- language
- English
- id
- 7363408
- date added to LUP
- 2015-06-18 14:26:10
- date last changed
- 2015-06-18 14:26:10
@misc{7363408,
abstract = {{Title
The decision-making process and willingness to pay for green dwelling
Seminar date
2015-05-26
Course
FEKN90 Master Thesis in Business Administration (Level D), 30 ECTS
Authors
Emil Rydén and Robert Waszkiewicz
Supervisor
Matts Kärreman
Key words
Consumer behavior, willingness to pay, green dwelling, energy efficiency gap, sustainability, sustainable development
Purpose
The purpose of this study is to add insight into the decision process of consumers who have bought a green dwelling and what factors affected their willingness to pay. This insight can be used by decision makers, developers, real estate agents, policy makers, and other affected parties to make better informed decision in order to spur the development of green dwelling.
Theoretical perspective
The theoretical framework builds on previous literature about individual values, willingness to pay, bounded rationality, the energy efficiency gap, and consumer behavior.
Methodology
The study is a qualitative study with mostly an inductive approach. The aim of the research has been to study a social phenomenon and thus constructivism has been adopted. The empirical data has been gathered through semi-structured interviews and semi-structured telephone interviews and analyzed in a thematic way.
Empirical foundations
From the empirical findings of consumers’ post hoc purchase/rent of green dwelling, we develop a new and improved framework that can be used as an explanation model for consumers’ slow adoption of green dwelling.
Conclusions
We conclude that even consumers who have purchased a green dwelling still value regular aspects such as accessibility and apartment size higher than green attributes. Furthermore, we conclude that bounded rationality, externalities, and contextual factors all have big parts as explanatory variables for the low adoption of green dwelling.}},
author = {{Waszkiewicz, Robert and Rydén, Emil}},
language = {{eng}},
note = {{Student Paper}},
title = {{The decision-making process and willingness to pay for green dwelling}},
year = {{2015}},
}