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The decision-making process and willingness to pay for green dwelling

Waszkiewicz, Robert LU and Rydén, Emil (2015) FEKN90 20151
Department of Business Administration
Abstract (Swedish)
Title
The decision-making process and willingness to pay for green dwelling

Seminar date
2015-05-26

Course
FEKN90 Master Thesis in Business Administration (Level D), 30 ECTS

Authors
Emil Rydén and Robert Waszkiewicz

Supervisor
Matts Kärreman

Key words
Consumer behavior, willingness to pay, green dwelling, energy efficiency gap, sustainability, sustainable development

Purpose
The purpose of this study is to add insight into the decision process of consumers who have bought a green dwelling and what factors affected their willingness to pay. This insight can be used by decision makers, developers, real estate agents, policy makers, and other affected parties to make better informed decision in order to spur the... (More)
Title
The decision-making process and willingness to pay for green dwelling

Seminar date
2015-05-26

Course
FEKN90 Master Thesis in Business Administration (Level D), 30 ECTS

Authors
Emil Rydén and Robert Waszkiewicz

Supervisor
Matts Kärreman

Key words
Consumer behavior, willingness to pay, green dwelling, energy efficiency gap, sustainability, sustainable development

Purpose
The purpose of this study is to add insight into the decision process of consumers who have bought a green dwelling and what factors affected their willingness to pay. This insight can be used by decision makers, developers, real estate agents, policy makers, and other affected parties to make better informed decision in order to spur the development of green dwelling.

Theoretical perspective
The theoretical framework builds on previous literature about individual values, willingness to pay, bounded rationality, the energy efficiency gap, and consumer behavior.

Methodology
The study is a qualitative study with mostly an inductive approach. The aim of the research has been to study a social phenomenon and thus constructivism has been adopted. The empirical data has been gathered through semi-structured interviews and semi-structured telephone interviews and analyzed in a thematic way.

Empirical foundations
From the empirical findings of consumers’ post hoc purchase/rent of green dwelling, we develop a new and improved framework that can be used as an explanation model for consumers’ slow adoption of green dwelling.

Conclusions
We conclude that even consumers who have purchased a green dwelling still value regular aspects such as accessibility and apartment size higher than green attributes. Furthermore, we conclude that bounded rationality, externalities, and contextual factors all have big parts as explanatory variables for the low adoption of green dwelling. (Less)
Please use this url to cite or link to this publication:
author
Waszkiewicz, Robert LU and Rydén, Emil
supervisor
organization
course
FEKN90 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
Consumer behavior, willingness to pay, green dwelling, energy efficiency gap, sustainability, sustainable development
language
English
id
7363408
date added to LUP
2015-06-18 14:26:10
date last changed
2015-06-18 14:26:10
@misc{7363408,
  abstract     = {Title
The decision-making process and willingness to pay for green dwelling

Seminar date
2015-05-26

Course
FEKN90 Master Thesis in Business Administration (Level D), 30 ECTS

Authors
Emil Rydén and Robert Waszkiewicz

Supervisor
Matts Kärreman

Key words
Consumer behavior, willingness to pay, green dwelling, energy efficiency gap, sustainability, sustainable development

Purpose
The purpose of this study is to add insight into the decision process of consumers who have bought a green dwelling and what factors affected their willingness to pay. This insight can be used by decision makers, developers, real estate agents, policy makers, and other affected parties to make better informed decision in order to spur the development of green dwelling.

Theoretical perspective
The theoretical framework builds on previous literature about individual values, willingness to pay, bounded rationality, the energy efficiency gap, and consumer behavior.

Methodology
The study is a qualitative study with mostly an inductive approach. The aim of the research has been to study a social phenomenon and thus constructivism has been adopted. The empirical data has been gathered through semi-structured interviews and semi-structured telephone interviews and analyzed in a thematic way.

Empirical foundations
From the empirical findings of consumers’ post hoc purchase/rent of green dwelling, we develop a new and improved framework that can be used as an explanation model for consumers’ slow adoption of green dwelling.

Conclusions
We conclude that even consumers who have purchased a green dwelling still value regular aspects such as accessibility and apartment size higher than green attributes. Furthermore, we conclude that bounded rationality, externalities, and contextual factors all have big parts as explanatory variables for the low adoption of green dwelling.},
  author       = {Waszkiewicz, Robert and Rydén, Emil},
  keyword      = {Consumer behavior,willingness to pay,green dwelling,energy efficiency gap,sustainability,sustainable development},
  language     = {eng},
  note         = {Student Paper},
  title        = {The decision-making process and willingness to pay for green dwelling},
  year         = {2015},
}