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Retail and Consumer Perceptions on Paper Packaging for Flour in Indonesia -With Insights on Perceptions of Environmental Sustainability

Rystiasih, Anindyaningrum Chrisant LU (2015) In ISRN LUTMDN/TMFL-15/5141 MTTM01 20151
Packaging Logistics
Abstract
Title (in English):
Retail and Consumer Perceptions on Paper Packaging for Flour in Indonesia –with Insights on Perceptions of Environmental Sustainability

Title (in Swedish):
Handelns och konsumenternas uppfattningar om pappersförpackningar för mjöl i Indonesien - med insikter om hur de uppfattar miljömässig hållbarhet

Author:
Anindyaningrum Chrisant Rystiasih

Divison:
Packaging Logistics, Department of Design Sciences, Faculty of Engineering, Lund University

Supervisor:
Märit Beckeman & Karla Maria Paredes

Issue of study:
Concern for environmental sustainability is increasing globally. Paper-based packaging for flour made from material sourced from sustainable forests in Sweden have the potential to be a... (More)
Title (in English):
Retail and Consumer Perceptions on Paper Packaging for Flour in Indonesia –with Insights on Perceptions of Environmental Sustainability

Title (in Swedish):
Handelns och konsumenternas uppfattningar om pappersförpackningar för mjöl i Indonesien - med insikter om hur de uppfattar miljömässig hållbarhet

Author:
Anindyaningrum Chrisant Rystiasih

Divison:
Packaging Logistics, Department of Design Sciences, Faculty of Engineering, Lund University

Supervisor:
Märit Beckeman & Karla Maria Paredes

Issue of study:
Concern for environmental sustainability is increasing globally. Paper-based packaging for flour made from material sourced from sustainable forests in Sweden have the potential to be a more environmentally sustainable packaging option in comparison to the plastic packaging that is currently common in the Indonesian market. A successful implementation of change in packaging material would entail different requirements from the actors in the Indonesian supply chain.

Purpose:
The purpose of this thesis is to understand the requirements from two actors of the Indonesian supply change in the event of using paper as an alternative packaging material for flour and propose a strategy to address those requirements. This is done by in investigate the perceptions held by Indonesian retailers and consumers on current plastic packaging compared to alternative paper packaging, and their perceptions on environmental sustainability.

Method:
The method employed in this research was an exploratory qualitative study with single case study. Secondary research in the form of literature review, and primary research in the form of online survey and semi-structured interviews were performed in this research. The respondents consisted of flour consumers and Indonesia retailers with merchandising experience.

Conclusion:
Consumers associate paper packaging with novelty, uniqueness, premiumness, exclusivity, and high quality. Retailers as well perceive paper packaging as unique and premium, however have major concerns with the strength and durability of the package. Paper as a packaging material is generally regarded as a more environmentally sustainable than plastic. A barrier layer is required to ensure food quality preservation, and survival of the product throughout the entire supply chain. (Less)
Please use this url to cite or link to this publication:
author
Rystiasih, Anindyaningrum Chrisant LU
supervisor
organization
course
MTTM01 20151
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Paper-based packaging, flour, Indonesia, environmental sustainability, retail, consumer, perceptions, packaging
publication/series
ISRN LUTMDN/TMFL-15/5141
ISBN
978-91-7623-396-2
language
English
id
7372023
date added to LUP
2015-06-18 15:54:30
date last changed
2015-06-18 15:54:30
@misc{7372023,
  abstract     = {Title (in English): 	
Retail and Consumer Perceptions on Paper Packaging for Flour in Indonesia –with Insights on Perceptions of Environmental Sustainability

Title (in Swedish): 	
Handelns och konsumenternas uppfattningar om pappersförpackningar för mjöl i Indonesien - med insikter om hur de uppfattar miljömässig hållbarhet

Author: 	
Anindyaningrum Chrisant Rystiasih 

Divison:	
Packaging Logistics, Department of Design Sciences, Faculty of Engineering, Lund University

Supervisor: 	
Märit Beckeman & Karla Maria Paredes

Issue of study: 	
Concern for environmental sustainability is increasing globally. Paper-based packaging for flour made from material sourced from sustainable forests in Sweden have the potential to be a more environmentally sustainable packaging option in comparison to the plastic packaging that is currently common in the Indonesian market. A successful implementation of change in packaging material would entail different requirements from the actors in the Indonesian supply chain. 

Purpose: 	
The purpose of this thesis is to understand the requirements from two actors of the Indonesian supply change in the event of using paper as an alternative packaging material for flour and propose a strategy to address those requirements. This is done by in investigate the perceptions held by Indonesian retailers and consumers on current plastic packaging compared to alternative paper packaging, and their perceptions on environmental sustainability. 

Method: 	
The method employed in this research was an exploratory qualitative study with single case study. Secondary research in the form of literature review, and primary research in the form of online survey and semi-structured interviews were performed in this research. The respondents consisted of flour consumers and Indonesia retailers with merchandising experience. 

Conclusion:	
Consumers associate paper packaging with novelty, uniqueness, premiumness, exclusivity, and high quality. Retailers as well perceive paper packaging as unique and premium, however have major concerns with the strength and durability of the package. Paper as a packaging material is generally regarded as a more environmentally sustainable than plastic. A barrier layer is required to ensure food quality preservation, and survival of the product throughout the entire supply chain.},
  author       = {Rystiasih, Anindyaningrum Chrisant},
  isbn         = {978-91-7623-396-2},
  keyword      = {Paper-based packaging,flour,Indonesia,environmental sustainability,retail,consumer,perceptions,packaging},
  language     = {eng},
  note         = {Student Paper},
  series       = {ISRN LUTMDN/TMFL-15/5141},
  title        = {Retail and Consumer Perceptions on Paper Packaging for Flour in Indonesia -With Insights on Perceptions of Environmental Sustainability},
  year         = {2015},
}