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Sustainability in Furniture Retail Chains

Trevik, Adam LU (2015) SMMM20 20151
Department of Service Management and Service Studies
Abstract
The aim of this research was to gain a more nuanced picture of sustainability in furniture retail by investigating how it is handled in a furniture retail chain. The chosen method was setting up a case study on MIO AB, the central organization of a Swedish franchise chain, where data was collected using interviews and observations. The theoretical framework focused on sustainability aspects in the areas of products, logistics, waste and green marketing since these are aspects that can be controlled from a central position in the chain. The results from this research suggest sustainability has a low priority, that customers are not willing to pay more for a sustainable option, and that green marketing is sparsely used. The ability to... (More)
The aim of this research was to gain a more nuanced picture of sustainability in furniture retail by investigating how it is handled in a furniture retail chain. The chosen method was setting up a case study on MIO AB, the central organization of a Swedish franchise chain, where data was collected using interviews and observations. The theoretical framework focused on sustainability aspects in the areas of products, logistics, waste and green marketing since these are aspects that can be controlled from a central position in the chain. The results from this research suggest sustainability has a low priority, that customers are not willing to pay more for a sustainable option, and that green marketing is sparsely used. The ability to implement sustainability into ones supply chain highly depends on a company’s relative size and power in it. However economics and sustainability often appear to go hand in hand, where smart solutions in the product-, logistics- and waste areas are often simultaneously sustainable. (Less)
Popular Abstract
The aim of this research was to gain a more nuanced picture of sustainability in furniture retail by investigating how it is handled in a furniture retail chain. The chosen method was setting up a case study on MIO AB, the central organization of a Swedish franchise chain, where data was collected using interviews and observations. The theoretical framework focused on sustainability aspects in the areas of products, logistics, waste and green marketing since these are aspects that can be controlled from a central position in the chain. The results from this research suggest sustainability has a low priority, that customers are not willing to pay more for a sustainable option, and that green marketing is sparsely used. The ability to... (More)
The aim of this research was to gain a more nuanced picture of sustainability in furniture retail by investigating how it is handled in a furniture retail chain. The chosen method was setting up a case study on MIO AB, the central organization of a Swedish franchise chain, where data was collected using interviews and observations. The theoretical framework focused on sustainability aspects in the areas of products, logistics, waste and green marketing since these are aspects that can be controlled from a central position in the chain. The results from this research suggest sustainability has a low priority, that customers are not willing to pay more for a sustainable option, and that green marketing is sparsely used. The ability to implement sustainability into ones supply chain highly depends on a company’s relative size and power in it. However economics and sustainability often appear to go hand in hand, where smart solutions in the product-, logistics- and waste areas are often simultaneously sustainable. (Less)
Please use this url to cite or link to this publication:
author
Trevik, Adam LU
supervisor
organization
course
SMMM20 20151
year
type
H2 - Master's Degree (Two Years)
subject
keywords
green marketing, sustainable supply chain management, eco-efficiency, furniture retail, Sustainability
language
English
id
7442716
date added to LUP
2016-02-04 13:20:18
date last changed
2016-02-04 13:20:18
@misc{7442716,
  abstract     = {The aim of this research was to gain a more nuanced picture of sustainability in furniture retail by investigating how it is handled in a furniture retail chain. The chosen method was setting up a case study on MIO AB, the central organization of a Swedish franchise chain, where data was collected using interviews and observations. The theoretical framework focused on sustainability aspects in the areas of products, logistics, waste and green marketing since these are aspects that can be controlled from a central position in the chain. The results from this research suggest sustainability has a low priority, that customers are not willing to pay more for a sustainable option, and that green marketing is sparsely used. The ability to implement sustainability into ones supply chain highly depends on a company’s relative size and power in it. However economics and sustainability often appear to go hand in hand, where smart solutions in the product-, logistics- and waste areas are often simultaneously sustainable.},
  author       = {Trevik, Adam},
  keyword      = {green marketing,sustainable supply chain management,eco-efficiency,furniture retail,Sustainability},
  language     = {eng},
  note         = {Student Paper},
  title        = {Sustainability in Furniture Retail Chains},
  year         = {2015},
}