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The preferred Complex Purchase Process in-store – A case study on IKEA

Fredman, Malin LU and Nilsson, Sophia (2015) FEKN90 20151
Department of Business Administration
Abstract
The purpose of this study is to find what opportunities retailers should capture in order to improve the complex purchase process in-store, through integrating online channels. This in order to create the best possible way to meet customers’ demands in the ever-changing multi-channel retail environment.
Popular Abstract (Swedish)
Syftet med denna studie är att hitta vilka möjligheter detaljister bör fånga för att förbättra den komplexa inköpprocessen i butik, genom att integrera online-kanaler. Detta för att möta kundens krav i den ständigt föränderliga multi-kanal miljön.
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author
Fredman, Malin LU and Nilsson, Sophia
supervisor
organization
alternative title
Den önskvärda komplexa inköpsprocessen i butik - en fallstudie på IKEA
course
FEKN90 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
Multi-channels, digital devices, technology, engagement, experience, retailing, complex purchase
language
English
id
7448292
date added to LUP
2015-06-26 15:29:48
date last changed
2015-06-26 15:29:48
@misc{7448292,
  abstract     = {The purpose of this study is to find what opportunities retailers should capture in order to improve the complex purchase process in-store, through integrating online channels. This in order to create the best possible way to meet customers’ demands in the ever-changing multi-channel retail environment.},
  author       = {Fredman, Malin and Nilsson, Sophia},
  keyword      = {Multi-channels,digital devices,technology,engagement,experience,retailing,complex purchase},
  language     = {eng},
  note         = {Student Paper},
  title        = {The preferred Complex Purchase Process in-store – A case study on IKEA},
  year         = {2015},
}