Advanced

Physical Store Image in the Light of E-Commerce: an Internal Perspective on the Swedish Book Market

Elfving, Linnéa LU (2015) MGTN59 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Elfving, Linnéa LU
supervisor
organization
course
MGTN59 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
Corporate branding, physical store image, dual-channel strategy
language
English
id
7448693
date added to LUP
2015-06-29 14:51:03
date last changed
2015-06-29 14:51:03
@misc{7448693,
  author       = {Elfving, Linnéa},
  keyword      = {Corporate branding,physical store image,dual-channel strategy},
  language     = {eng},
  note         = {Student Paper},
  title        = {Physical Store Image in the Light of E-Commerce: an Internal Perspective on the Swedish Book Market},
  year         = {2015},
}