Physical Store Image in the Light of E-Commerce: an Internal Perspective on the Swedish Book Market
(2015) MGTN59 20151Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/7448693
- author
- Elfving, Linnéa LU
- supervisor
-
- Merle Jacob LU
- organization
- course
- MGTN59 20151
- year
- 2015
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Corporate branding, physical store image, dual-channel strategy
- language
- English
- id
- 7448693
- date added to LUP
- 2015-06-29 14:51:03
- date last changed
- 2015-06-29 14:51:03
@misc{7448693,
author = {{Elfving, Linnéa}},
language = {{eng}},
note = {{Student Paper}},
title = {{Physical Store Image in the Light of E-Commerce: an Internal Perspective on the Swedish Book Market}},
year = {{2015}},
}