Advanced

INTERNAL BRANDING THROUGH EMPLOYEE EMPOWERMENT

Milenkovich, Radmila LU and Engel, Julia LU (2015) BUSN39 20151
Department of Business Administration
Please use this url to cite or link to this publication:
author
Milenkovich, Radmila LU and Engel, Julia LU
supervisor
organization
course
BUSN39 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
internal branding, corporate branding, employee empowerment, living the brand, brand ambassadors
language
English
id
7456536
date added to LUP
2015-06-30 14:32:45
date last changed
2015-06-30 14:32:45
@misc{7456536,
  author       = {Milenkovich, Radmila and Engel, Julia},
  keyword      = {internal branding,corporate branding,employee empowerment,living the brand,brand ambassadors},
  language     = {eng},
  note         = {Student Paper},
  title        = {INTERNAL BRANDING THROUGH EMPLOYEE EMPOWERMENT},
  year         = {2015},
}