Brand Management in the Sharing Economy, when not owning the “room” to let - A multiple case study on the home-sharing industry
(2015) BUSN39 20151Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/7761526
- author
- Olsson, Louise LU and Åberg, Anna LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN39 20151
- year
- 2015
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 7761526
- date added to LUP
- 2015-08-24 14:10:29
- date last changed
- 2015-08-24 14:10:29
@misc{7761526, author = {{Olsson, Louise and Åberg, Anna}}, language = {{eng}}, note = {{Student Paper}}, title = {{Brand Management in the Sharing Economy, when not owning the “room” to let - A multiple case study on the home-sharing industry}}, year = {{2015}}, }