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Brand Management in the Sharing Economy, when not owning the “room” to let - A multiple case study on the home-sharing industry

Olsson, Louise LU and Åberg, Anna LU (2015) BUSN39 20151
Department of Business Administration
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author
Olsson, Louise LU and Åberg, Anna LU
supervisor
organization
course
BUSN39 20151
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
7761526
date added to LUP
2015-08-24 14:10:29
date last changed
2015-08-24 14:10:29
@misc{7761526,
  author       = {Olsson, Louise and Åberg, Anna},
  language     = {eng},
  note         = {Student Paper},
  title        = {Brand Management in the Sharing Economy, when not owning the “room” to let - A multiple case study on the home-sharing industry},
  year         = {2015},
}