The Premium Brand’s Role as a Key Driver of Employee Engagement - A Qualitative Case Study
(2015) SKPM08 20151Department of Strategic Communication
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8032700
- author
- Hafstad, Karin LU
- supervisor
- organization
- course
- SKPM08 20151
- year
- 2015
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- employee engagement, internal communication, premium brand, employer branding, vigor, dedication, absorption, brand engagement
- language
- English
- id
- 8032700
- date added to LUP
- 2015-10-14 10:30:38
- date last changed
- 2015-10-14 10:30:38
@misc{8032700, author = {{Hafstad, Karin}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Premium Brand’s Role as a Key Driver of Employee Engagement - A Qualitative Case Study}}, year = {{2015}}, }