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The Premium Brand’s Role as a Key Driver of Employee Engagement - A Qualitative Case Study

Hafstad, Karin LU (2015) SKPM08 20151
Department of Strategic Communication
Please use this url to cite or link to this publication:
author
Hafstad, Karin LU
supervisor
organization
course
SKPM08 20151
year
type
H2 - Master's Degree (Two Years)
subject
keywords
employee engagement, internal communication, premium brand, employer branding, vigor, dedication, absorption, brand engagement
language
English
id
8032700
date added to LUP
2015-10-14 10:30:38
date last changed
2015-10-14 10:30:38
@misc{8032700,
  author       = {Hafstad, Karin},
  keyword      = {employee engagement,internal communication,premium brand,employer branding,vigor,dedication,absorption,brand engagement},
  language     = {eng},
  note         = {Student Paper},
  title        = {The Premium Brand’s Role as a Key Driver of Employee Engagement - A Qualitative Case Study},
  year         = {2015},
}