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2025
Mark Från Ikoniskt till ifrågasatt varumärke- En studie om konsumentbojkott och förändrat varumärkesengagemang i Djerf Avenues varumärkesgemenskap
Tegnér, Isabelle ^LU ; Ebenhardt, Hanna ^LU and Odung, Ester ^LU (2025) FEKH29 20251
Department of Business Administration
- Bach. Degree
Mark LinkedIn as a Strategic Brand‑Building Tool: A Dual Perspective on Personal and Corporate Branding
Degjoni, Aldiron ^LU ; Klinga, Marcus ^LU and Ortega, Gregorio ^LU (2025) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20252
Department of Business Administration
- Master (One yr)
2024
Mark Beyond the Algorithm - How AI-Driven Personalized Ads Shape Consumer Loyalty and Brand Engagement
Skillius, Ebba ^LU and Jacobsson, Amanda ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2021
Mark Leveraging brand co-creation in a digital era: An IKEA case study
Örnhem, Julia ^LU ; Weir, Sophie ^LU and Karlsson, Jesper ^LU (2021) In The Strategic Brand Management: Master Papers BUSN21 20212
Department of Business Administration
- Misc.
2020
Mark How brands can build religious loyalty
Bander, Mirza ^LU ; Caplet, Théo and Hartvig, Yasmine (2020) In LBMG Strategic Brand Management - Masters Paper Series BUSN21 20202
Department of Business Administration
- Master (One yr)
Mark Antagonistisk marknadsföring, och de reaktioner det skapar i brand communities
Jokela, Pauli ^LU ; Persson, Emily ^LU and Samuelsson, August ^LU (2020) FEKH29 20201
Department of Business Administration
- Bach. Degree
2019
Mark Speak up or stay quiet
Burggraaf, Karel Jorg William ^LU and Larsson Taengh, Dennis ^LU (2019) BUSN39 20191
Department of Business Administration
- Master (One yr)
2015
Mark Social media in branding for airline companies in South Korea
Choi, Daehan ^LU and Heikkonen, Timi ^LU (2015) BUSN39 20151
Department of Business Administration
- Master (One yr)
Mark The Premium Brand’s Role as a Key Driver of Employee Engagement - A Qualitative Case Study
Hafstad, Karin ^LU (2015) SKPM08 20151
Department of Strategic Communication
- Master (Two yrs)

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