Publications | LUP Student Papers

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2022
Mark To engage or not to engage - brand co-creation with influencers
Navarrete Lindez, Andrea ^LU and Örnhem, Julia ^LU (2022) BUSN39 20221
Department of Business Administration
- Master (One yr)
2021
Mark I betalt samarbete med ... ditt samvete
Löfblad, Julia ^LU ; Örnhem, Julia ^LU and Steinsvik, Kornelija ^LU (2021) FEKH29 20211
Department of Business Administration
- Bach. Degree
Mark Leveraging brand co-creation in a digital era: An IKEA case study
Örnhem, Julia ^LU ; Weir, Sophie ^LU and Karlsson, Jesper ^LU (2021) In The Strategic Brand Management: Master Papers BUSN21 20212
Department of Business Administration
- Misc.