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To engage or not to engage - brand co-creation with influencers

Navarrete Lindez, Andrea LU and Örnhem, Julia LU (2022) BUSN39 20221
Department of Business Administration
Please use this url to cite or link to this publication:
author
Navarrete Lindez, Andrea LU and Örnhem, Julia LU
supervisor
organization
course
BUSN39 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Social media, influencer marketing, co-creation, brand management
language
English
id
9089089
date added to LUP
2022-06-28 09:56:27
date last changed
2022-06-28 09:56:27
@misc{9089089,
  author       = {{Navarrete Lindez, Andrea and Örnhem, Julia}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{To engage or not to engage - brand co-creation with influencers}},
  year         = {{2022}},
}