Publications | LUP Student Papers

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2024
Mark Undermining My Authority - Becoming a Brand Manager
Sinnerdal, Tilde ^LU ; Bixo, Sofie ^LU and Skillius, Ebba ^LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
- Master (One yr)
Mark Beyond the Algorithm - How AI-Driven Personalized Ads Shape Consumer Loyalty and Brand Engagement
Skillius, Ebba ^LU and Jacobsson, Amanda ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark Från "Svensson" till Premium - En fallstudie av Volvo Cars sinnesmarknadsföring
Skillius, Ebba ^LU ; Hahlin, Johanna ^LU and Nilsson, Theodor ^LU (2023) FEKH29 20231
Department of Business Administration
- Bach. Degree