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Undermining My Authority - Becoming a Brand Manager

Sinnerdal, Tilde LU ; Bixo, Sofie LU and Skillius, Ebba LU (2024) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20241
Department of Business Administration
Please use this url to cite or link to this publication:
author
Sinnerdal, Tilde LU ; Bixo, Sofie LU and Skillius, Ebba LU
supervisor
organization
course
BUSN35 20241
year
type
H1 - Master's Degree (One Year)
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
9150192
date added to LUP
2024-03-25 10:44:04
date last changed
2025-03-13 14:18:46
@misc{9150192,
  author       = {{Sinnerdal, Tilde and Bixo, Sofie and Skillius, Ebba}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Undermining My Authority - Becoming a Brand Manager}},
  year         = {{2024}},
}