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Strategiskt beslutsfattande

Jahja, Justus LU ; Carlsson, Caroline LU and Knutar, Adam LU (2016) FEKH19 20152
Department of Business Administration
Abstract
Title: Strategic Planning: A study focusing on managament decisions regarding an expansion
to the Chinese market in the automotive industry
Seminar date: 2016-01-14
Course: FEKH19, Bachelor thesis in Strategic Management, 15 University Credits Points
(UPC) or ECTS‐cr
Authors: Caroline Carlsson, Justus Jahja, Adam Knutar
Advisor/s: Christine Blomqvist
Key words: Strategic Planning, China, Automotive industry, Entry barriers, Early-mover
advantage
Purpose: This bachelor thesis aims to examine the process of strategic planning in a company
facing an expansion to the Chinese automotive industry.
Methodology: A study has been made from semi-structured interviews with a case company
and individuals with specific insight in the... (More)
Title: Strategic Planning: A study focusing on managament decisions regarding an expansion
to the Chinese market in the automotive industry
Seminar date: 2016-01-14
Course: FEKH19, Bachelor thesis in Strategic Management, 15 University Credits Points
(UPC) or ECTS‐cr
Authors: Caroline Carlsson, Justus Jahja, Adam Knutar
Advisor/s: Christine Blomqvist
Key words: Strategic Planning, China, Automotive industry, Entry barriers, Early-mover
advantage
Purpose: This bachelor thesis aims to examine the process of strategic planning in a company
facing an expansion to the Chinese automotive industry.
Methodology: A study has been made from semi-structured interviews with a case company
and individuals with specific insight in the Chinese market that meets the requirements in
order to highlight the purpose of this thesis.
Theoretical perspectives: The theoretical base of this thesis consists mainly of theories
concerning strategic planning along with tools to analyze the competitive environment in the
Chinese market.
Empirical foundation: The case company is a medium-sized Swedish company with a market
leading product in the automotive industry, which is in the early stages of an expansion to the
Chinese market, as well as individuals with insight specifically in the Chinese market.
Conclusions: The study has primarily discovered decisions that not only are based on the
organization's own interest, but a multi-step process that also involves an analysis of their
customers' competitive situation. (Less)
Abstract (Swedish)
Examensarbetets titel: Strategiskt beslutsfattande: En studie om ledningsbeslut inför en
expansion till den Kinesiska marknaden inom fordonsindustrin
Seminariedatum: 2016-01-14
Ämne/kurs: FEKH19, Examensarbete på kandidatnivå i Strategic Management, 15
högskolepoäng
Författare: Caroline Carlsson, Justus Jahja, Adam Knutar
Handledare: Christine Blomqvist
Fem nyckelord: Strategiskt beslutsfattande, Kina, Fordonsindustrin, Inträdesbarriärer, Earlymover
advantage
Syfte: Den här uppsatsen syftar på att undersöka hur det strategiska beslutsfattandet kan se ut i
ett företag som står inför en expansion till den Kinesiska marknaden inom fordonsindustrin.
Metod: En kvalitativ studie har gjorts utifrån semistrukturerade intervjuer med ett... (More)
Examensarbetets titel: Strategiskt beslutsfattande: En studie om ledningsbeslut inför en
expansion till den Kinesiska marknaden inom fordonsindustrin
Seminariedatum: 2016-01-14
Ämne/kurs: FEKH19, Examensarbete på kandidatnivå i Strategic Management, 15
högskolepoäng
Författare: Caroline Carlsson, Justus Jahja, Adam Knutar
Handledare: Christine Blomqvist
Fem nyckelord: Strategiskt beslutsfattande, Kina, Fordonsindustrin, Inträdesbarriärer, Earlymover
advantage
Syfte: Den här uppsatsen syftar på att undersöka hur det strategiska beslutsfattandet kan se ut i
ett företag som står inför en expansion till den Kinesiska marknaden inom fordonsindustrin.
Metod: En kvalitativ studie har gjorts utifrån semistrukturerade intervjuer med ett fallföretag
samt personer med inblick i den Kinesiska marknaden som fyller de krav för att kunna belysa
uppsatsens syfte
Teoretiska perspektiv: Uppsatsens teoretiska bas består främst utav teorier som berör
strategiskt beslutsfattande samt analys av konkurrenssituationen på den Kinesiska marknaden.
Empiri: Studieobjektet är ett medelstort svenskt företag med en marknadsledande produkt,
som är i ett tidigt skede av en expansion till den Kinesiska marknaden samt individer med
inblick specifikt i Kina.
Resultat: Studien har främst uppdagat beslutsfattande som inte enbart utgår ifrån den egna
organisationens intresse, utan en flerstegsprocess som även innebär en analys av sina egna
kunders konkurrenssituation. (Less)
Please use this url to cite or link to this publication:
author
Jahja, Justus LU ; Carlsson, Caroline LU and Knutar, Adam LU
supervisor
organization
alternative title
En studie om ledningsbeslut inför en expansion till den Kinesiska marknaden inom fordonsindustrin
course
FEKH19 20152
year
type
M2 - Bachelor Degree
subject
keywords
Strategiskt beslutsfattande, Kina, Fordonsindustrin, Inträdesbarriärer, Early-Mover advantage.
language
Swedish
id
8603083
date added to LUP
2016-02-15 11:15:56
date last changed
2016-02-15 11:15:56
@misc{8603083,
  abstract     = {Title: Strategic Planning: A study focusing on managament decisions regarding an expansion
to the Chinese market in the automotive industry
Seminar date: 2016-01-14
Course: FEKH19, Bachelor thesis in Strategic Management, 15 University Credits Points
(UPC) or ECTS‐cr
Authors: Caroline Carlsson, Justus Jahja, Adam Knutar
Advisor/s: Christine Blomqvist
Key words: Strategic Planning, China, Automotive industry, Entry barriers, Early-mover
advantage
Purpose: This bachelor thesis aims to examine the process of strategic planning in a company
facing an expansion to the Chinese automotive industry.
Methodology: A study has been made from semi-structured interviews with a case company
and individuals with specific insight in the Chinese market that meets the requirements in
order to highlight the purpose of this thesis.
Theoretical perspectives: The theoretical base of this thesis consists mainly of theories
concerning strategic planning along with tools to analyze the competitive environment in the
Chinese market.
Empirical foundation: The case company is a medium-sized Swedish company with a market
leading product in the automotive industry, which is in the early stages of an expansion to the
Chinese market, as well as individuals with insight specifically in the Chinese market.
Conclusions: The study has primarily discovered decisions that not only are based on the
organization's own interest, but a multi-step process that also involves an analysis of their
customers' competitive situation.},
  author       = {Jahja, Justus and Carlsson, Caroline and Knutar, Adam},
  keyword      = {Strategiskt beslutsfattande,Kina,Fordonsindustrin,Inträdesbarriärer,Early-Mover advantage.},
  language     = {swe},
  note         = {Student Paper},
  title        = {Strategiskt beslutsfattande},
  year         = {2016},
}