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Environmental Sustainability Communication in the Oil Industry - The effects on attitudes and purchase intentions

Schmelz, Lisa LU and Schiermann, Michèle LU (2016) BUSN39 20161
Department of Business Administration
Abstract (Swedish)
Global environmental issues concern a growing number of people and businesses are expected to communicate efforts towards environmental sustainability. Due to the controversial nature of its business practices and contribution to environmental problems, the oil industry holds a poor reputation and is considered to have a special need to communicate their efforts towards more sustainable business practices. The purpose of this thesis is to
increase the understanding of how people perceive communication about environmental sustainability published by oil companies. Further, we aim to examine how these perceptions affect people’s attitudes towards oil companies and the resulting purchase intentions. After reviewing the relevant literature... (More)
Global environmental issues concern a growing number of people and businesses are expected to communicate efforts towards environmental sustainability. Due to the controversial nature of its business practices and contribution to environmental problems, the oil industry holds a poor reputation and is considered to have a special need to communicate their efforts towards more sustainable business practices. The purpose of this thesis is to
increase the understanding of how people perceive communication about environmental sustainability published by oil companies. Further, we aim to examine how these perceptions affect people’s attitudes towards oil companies and the resulting purchase intentions. After reviewing the relevant literature related to the topic of interest, the Hierarchy of Effects Model has been identified as appropriate for fulfilling the purpose of this thesis as it allows a
systematic evaluation of the communication effectiveness of an oil company’s environmental claims on people’s attitudes and purchase intentions. The use of the model is twofold. Firstly, it has been used for both designing the questionnaire of this study and secondly, it functions as a framework for analysing the collected data. The study shows that the impact of environmental sustainability communication on people’s attitudes and purchase intentions is limited and controversial. People have expressed that they wish oil companies to engage in environmentally sustainable activities, however, respective communication is questioned in terms of credibility and trust, and is approached with scepticism. Moreover, people do not develop a significant more favourable attitudes and purchase intentions due to oil companies communicating environmental sustainability efforts. (Less)
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author
Schmelz, Lisa LU and Schiermann, Michèle LU
supervisor
organization
course
BUSN39 20161
year
type
H1 - Master's Degree (One Year)
subject
keywords
communications, environmental sustainability, oil industry, image, reputation, credibility, perception, attitude, purchase intention
language
English
id
8877399
date added to LUP
2016-06-22 11:47:22
date last changed
2016-06-22 11:47:22
@misc{8877399,
  abstract     = {Global environmental issues concern a growing number of people and businesses are expected to communicate efforts towards environmental sustainability. Due to the controversial nature of its business practices and contribution to environmental problems, the oil industry holds a poor reputation and is considered to have a special need to communicate their efforts towards more sustainable business practices. The purpose of this thesis is to
increase the understanding of how people perceive communication about environmental sustainability published by oil companies. Further, we aim to examine how these perceptions affect people’s attitudes towards oil companies and the resulting purchase intentions. After reviewing the relevant literature related to the topic of interest, the Hierarchy of Effects Model has been identified as appropriate for fulfilling the purpose of this thesis as it allows a
systematic evaluation of the communication effectiveness of an oil company’s environmental claims on people’s attitudes and purchase intentions. The use of the model is twofold. Firstly, it has been used for both designing the questionnaire of this study and secondly, it functions as a framework for analysing the collected data. The study shows that the impact of environmental sustainability communication on people’s attitudes and purchase intentions is limited and controversial. People have expressed that they wish oil companies to engage in environmentally sustainable activities, however, respective communication is questioned in terms of credibility and trust, and is approached with scepticism. Moreover, people do not develop a significant more favourable attitudes and purchase intentions due to oil companies communicating environmental sustainability efforts.},
  author       = {Schmelz, Lisa and Schiermann, Michèle},
  keyword      = {communications,environmental sustainability,oil industry,image,reputation,credibility,perception,attitude,purchase intention},
  language     = {eng},
  note         = {Student Paper},
  title        = {Environmental Sustainability Communication in the Oil Industry - The effects on attitudes and purchase intentions},
  year         = {2016},
}