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Salespeople working with Big Data Analysis, a study of their Identity Construction

Thylander, Johan LU and Eekhof, Erik LU (2016) BUSN49 20161
Department of Business Administration
Abstract
Title: Salespeople working with Big Data Analysis, a study of their Identity Construction
Authors: Johan Thylander & Erik Eekhof
Supervisor:Nadja Sörgärde
Date: 20th May 2016
Purpose: This research aims to explore and thus achieve an increased understanding of how salespeople working with big data analysis construct their identity. Furthermore, we aim to find how salespeople perceive big data analysis and position themselves in relation to it.
Relevance: With the increased presence of big data technology in the workplace it is of significant relevance to get an understanding of people’s identity construction in regards to this technology. As it can provide valuable insights into how technologies can effectively be implemented in the... (More)
Title: Salespeople working with Big Data Analysis, a study of their Identity Construction
Authors: Johan Thylander & Erik Eekhof
Supervisor:Nadja Sörgärde
Date: 20th May 2016
Purpose: This research aims to explore and thus achieve an increased understanding of how salespeople working with big data analysis construct their identity. Furthermore, we aim to find how salespeople perceive big data analysis and position themselves in relation to it.
Relevance: With the increased presence of big data technology in the workplace it is of significant relevance to get an understanding of people’s identity construction in regards to this technology. As it can provide valuable insights into how technologies can effectively be implemented in the workplace.
Methodology: We based our research on a qualitative research design and the interpretive paradigm.
Findings: Our research indicates that salespeople construct their identity by centralizing their own capabilities to succeed within their job. This is done through the two pictures trooper and cultivator, which both emphasize their personal qualities at the heart of their identity as a salesperson.
Contributions: We contribute to the existing literature on technology implementation, by providing a new perspective through looking at this phenomenon through the lens of identity. This, as we acknowledge identity as playing a role in the implementation process.
Keywords: Big Data, Big Data Analysis, Technology implementation, Salespeople, Identity, Identity construction, Identity Work. (Less)
Popular Abstract
Title: Salespeople working with Big Data Analysis, a study of their Identity Construction
Authors: Johan Thylander & Erik Eekhof
Supervisor:Nadja Sörgärde
Date: 20th May 2016
Purpose: This research aims to explore and thus achieve an increased understanding of how salespeople working with big data analysis construct their identity. Furthermore, we aim to find how salespeople perceive big data analysis and position themselves in relation to it.
Relevance: With the increased presence of big data technology in the workplace it is of significant relevance to get an understanding of people’s identity construction in regards to this technology. As it can provide valuable insights into how technologies can effectively be implemented in the... (More)
Title: Salespeople working with Big Data Analysis, a study of their Identity Construction
Authors: Johan Thylander & Erik Eekhof
Supervisor:Nadja Sörgärde
Date: 20th May 2016
Purpose: This research aims to explore and thus achieve an increased understanding of how salespeople working with big data analysis construct their identity. Furthermore, we aim to find how salespeople perceive big data analysis and position themselves in relation to it.
Relevance: With the increased presence of big data technology in the workplace it is of significant relevance to get an understanding of people’s identity construction in regards to this technology. As it can provide valuable insights into how technologies can effectively be implemented in the workplace.
Methodology: We based our research on a qualitative research design and the interpretive paradigm.
Findings: Our research indicates that salespeople construct their identity by centralizing their own capabilities to succeed within their job. This is done through the two pictures trooper and cultivator, which both emphasize their personal qualities at the heart of their identity as a salesperson.
Contributions: We contribute to the existing literature on technology implementation, by providing a new perspective through looking at this phenomenon through the lens of identity. This, as we acknowledge identity as playing a role in the implementation process.
Keywords: Big Data, Big Data Analysis, Technology implementation, Salespeople, Identity, Identity construction, Identity Work. (Less)
Please use this url to cite or link to this publication:
author
Thylander, Johan LU and Eekhof, Erik LU
supervisor
organization
course
BUSN49 20161
year
type
H1 - Master's Degree (One Year)
subject
keywords
Big Data, Big Data Analysis, Technology implementation, Salespeople, Identity, Identity construction, Identity Work.
language
English
id
8878747
date added to LUP
2016-06-27 15:05:31
date last changed
2016-06-27 15:05:31
@misc{8878747,
  abstract     = {Title:	Salespeople working with Big Data Analysis, a study of their Identity Construction
Authors: Johan Thylander & Erik Eekhof 
Supervisor:Nadja Sörgärde
Date: 20th May 2016
Purpose: 	This research aims to explore and thus achieve an increased understanding of how salespeople working with big data analysis construct their identity. Furthermore, we aim to find how salespeople perceive big data analysis and position themselves in relation to it.
Relevance: With the increased presence of big data technology in the workplace it is of significant relevance to get an understanding of people’s identity construction in regards to this technology. As it can provide valuable insights into how technologies can effectively be implemented in the workplace.
Methodology: 	We based our research on a qualitative research design and the interpretive paradigm. 
Findings: Our research indicates that salespeople construct their identity by centralizing their own capabilities to succeed within their job. This is done through the two pictures trooper and cultivator, which both emphasize their personal qualities at the heart of their identity as a salesperson.
Contributions: 	We contribute to the existing literature on technology implementation, by providing a new perspective through looking at this phenomenon through the lens of identity. This, as we acknowledge identity as playing a role in the implementation process.
Keywords: Big Data, Big Data Analysis, Technology implementation, Salespeople, Identity, Identity construction, Identity Work.},
  author       = {Thylander, Johan and Eekhof, Erik},
  keyword      = {Big Data,Big Data Analysis,Technology implementation,Salespeople,Identity,Identity construction,Identity Work.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Salespeople working with Big Data Analysis, a study of their Identity Construction},
  year         = {2016},
}