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Sustainable Fashion-practices, strategies, and meanings

Hasanspahic, Maida LU (2016) SMMM20 20161
Department of Service Management and Service Studies
Abstract
Title: Sustainable Fashion – practices, strategies, and meanings.

Aim: To understand the practices and strategies of sustainable fashion consumers and the
meanings that are being attached to the execution of sustainable fashion consumption.

Methodology: This thesis is based on an ethnographic-inspired methodology to fulfill its aim. Based on a purposive sample 15 semi-structured interviews and 7 wardrobe observations were carried out to achieve understanding about sustainable fashion practices consumers perform and what is involved in their practices in terms of competence, materiality, and meanings.

Results: The results indicate that consumers incorporate various sustainable fashion practices in their daily lives. What enables... (More)
Title: Sustainable Fashion – practices, strategies, and meanings.

Aim: To understand the practices and strategies of sustainable fashion consumers and the
meanings that are being attached to the execution of sustainable fashion consumption.

Methodology: This thesis is based on an ethnographic-inspired methodology to fulfill its aim. Based on a purposive sample 15 semi-structured interviews and 7 wardrobe observations were carried out to achieve understanding about sustainable fashion practices consumers perform and what is involved in their practices in terms of competence, materiality, and meanings.

Results: The results indicate that consumers incorporate various sustainable fashion practices in their daily lives. What enables and shape these practices are specific sets of competence and material artifacts. The multiple meanings consumers ascribe to the practices are what drive the different practices of sustainable fashion consumption.

Key words: sustainable fashion; sustainable fashion consumption; practice theory; ethnographic-inspired study; socio-cultural. (Less)
Please use this url to cite or link to this publication:
author
Hasanspahic, Maida LU
supervisor
organization
course
SMMM20 20161
year
type
H2 - Master's Degree (Two Years)
subject
keywords
sustainable fashion, sustainable fashion consumption, practice theory, ethnographic-inspired study, socio-cultural.
language
English
id
8879292
date added to LUP
2016-08-31 17:21:33
date last changed
2016-08-31 17:21:33
@misc{8879292,
  abstract     = {Title: Sustainable Fashion – practices, strategies, and meanings.

Aim: To understand the practices and strategies of sustainable fashion consumers and the
meanings that are being attached to the execution of sustainable fashion consumption.

Methodology: This thesis is based on an ethnographic-inspired methodology to fulfill its aim. Based on a purposive sample 15 semi-structured interviews and 7 wardrobe observations were carried out to achieve understanding about sustainable fashion practices consumers perform and what is involved in their practices in terms of competence, materiality, and meanings.

Results: The results indicate that consumers incorporate various sustainable fashion practices in their daily lives. What enables and shape these practices are specific sets of competence and material artifacts. The multiple meanings consumers ascribe to the practices are what drive the different practices of sustainable fashion consumption.

Key words: sustainable fashion; sustainable fashion consumption; practice theory; ethnographic-inspired study; socio-cultural.},
  author       = {Hasanspahic, Maida},
  keyword      = {sustainable fashion,sustainable fashion consumption,practice theory,ethnographic-inspired study,socio-cultural.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Sustainable Fashion-practices, strategies, and meanings},
  year         = {2016},
}