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A Recipe for Success: using design as an ingredient within the business mix

Lindeberg, Christina LU (2016) MGTN59 20161
Department of Business Administration
Abstract
Supported by the Design Business Association, the purpose of my research is to explore and explain how organisations are successfully using design as an ingredient within their business mix, in order to provide insights for managers, designers and design-promoting organisations.

The research adopted an inductive approach and utilised an interpretive qualitative methodology which fits with a subjective interpretive paradigm. Empirical data was gathered in two stages, involving semi-structured interviews and co-design workshops, with employees from ten participating organisations. All of the participating organisations had won a DBA Design Effectiveness Award and were therefore identified as successfully utilising design.The analysis of... (More)
Supported by the Design Business Association, the purpose of my research is to explore and explain how organisations are successfully using design as an ingredient within their business mix, in order to provide insights for managers, designers and design-promoting organisations.

The research adopted an inductive approach and utilised an interpretive qualitative methodology which fits with a subjective interpretive paradigm. Empirical data was gathered in two stages, involving semi-structured interviews and co-design workshops, with employees from ten participating organisations. All of the participating organisations had won a DBA Design Effectiveness Award and were therefore identified as successfully utilising design.The analysis of the empirical data resulted in a number of themes which were then, due to the inductive nature of the research, compared and contrasted with existing research within the fields of management and design management. This approach synthesised and validated the themes which emerged from the empirical data.

My research found that the participating organisations are embedding design within the organisation’s strategy, resources and processes whilst managing all the stakeholders involved, in order to utilise design to create a sustainable competitive advantage. (Less)
Please use this url to cite or link to this publication:
author
Lindeberg, Christina LU
supervisor
organization
course
MGTN59 20161
year
type
H1 - Master's Degree (One Year)
subject
keywords
Design, Management, Business, Competitive Advantage, Relationship Management, Change
language
English
id
8887523
date added to LUP
2016-08-11 15:11:18
date last changed
2016-08-11 15:11:18
@misc{8887523,
  abstract     = {Supported by the Design Business Association, the purpose of my research is to explore and explain how organisations are successfully using design as an ingredient within their business mix, in order to provide insights for managers, designers and design-promoting organisations.

The research adopted an inductive approach and utilised an interpretive qualitative methodology which fits with a subjective interpretive paradigm. Empirical data was gathered in two stages, involving semi-structured interviews and co-design workshops, with employees from ten participating organisations. All of the participating organisations had won a DBA Design Effectiveness Award and were therefore identified as successfully utilising design.The analysis of the empirical data resulted in a number of themes which were then, due to the inductive nature of the research, compared and contrasted with existing research within the fields of management and design management. This approach synthesised and validated the themes which emerged from the empirical data.

My research found that the participating organisations are embedding design within the organisation’s strategy, resources and processes whilst managing all the stakeholders involved, in order to utilise design to create a sustainable competitive advantage.},
  author       = {Lindeberg, Christina},
  keyword      = {Design,Management,Business,Competitive Advantage,Relationship Management,Change},
  language     = {eng},
  note         = {Student Paper},
  title        = {A Recipe for Success: using design as an ingredient within the business mix},
  year         = {2016},
}