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Social Media as a new Mass Media tool for environmental consciousness; Case study of social media campaign #Kohälsa by Skånemejerier.

Macotela Lopez, Carla LU (2016) HEKM50 20161
Department of Human Geography
Human Ecology
Abstract
If people understand how social media works, as an important new element of mass media, they can use social media advertising and social network strategies as a tool for helping environmental awareness in societies and communities. Social media can work as a tool to help consumers and companies detect when companies use greenwashing in their campaigns and in the information delivered about their products and services, to consumers and communities. It is important to inform consumers about the risk and contras of greenwashing and how companies can take advantage of them with misinformation, in order to earn more income. Social media can be utilized as a tool to both greenwash or raise awareness against greenwashing.
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author
Macotela Lopez, Carla LU
supervisor
organization
course
HEKM50 20161
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Key concepts: social media, mass media, greenwashing, environmental consciousness, public sphere, social interaction, marketing campaigns, technology, social constructions, communication, representation.
language
English
id
8892053
date added to LUP
2017-05-22 14:30:16
date last changed
2017-05-22 14:30:16
@misc{8892053,
  abstract     = {If people understand how social media works, as an important new element of mass media, they can use social media advertising and social network strategies as a tool for helping environmental awareness in societies and communities. Social media can work as a tool to help consumers and companies detect when companies use greenwashing in their campaigns and in the information delivered about their products and services, to consumers and communities. It is important to inform consumers about the risk and contras of greenwashing and how companies can take advantage of them with misinformation, in order to earn more income. Social media can be utilized as a tool to both greenwash or raise awareness against greenwashing.},
  author       = {Macotela Lopez, Carla},
  keyword      = {Key concepts: social media,mass media,greenwashing,environmental consciousness,public sphere,social interaction,marketing campaigns,technology,social constructions,communication,representation.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Social Media as a new Mass Media tool for environmental consciousness; Case study of social media campaign #Kohälsa by Skånemejerier.},
  year         = {2016},
}