Ett branschfenomens funktion vid E-lojalitet
(2017) FEKH29 20162Department of Business Administration
- Abstract (Swedish)
- En kvalitativ studie om hur värdeskapande aktiviteter påverkar generation Y online
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8903617
- author
- Alm, Julia LU ; Friberg, Maria LU and Eskilsson, Erika LU
- supervisor
-
- Lars Carlman LU
- organization
- course
- FEKH29 20162
- year
- 2017
- type
- M2 - Bachelor Degree
- subject
- keywords
- Generation Y, Content marketing, Kundlojalitet, E-lojalitet, Relationsmarknadsföring
- language
- Swedish
- id
- 8903617
- date added to LUP
- 2017-02-23 15:29:21
- date last changed
- 2017-02-23 15:29:21
@misc{8903617, abstract = {{En kvalitativ studie om hur värdeskapande aktiviteter påverkar generation Y online}}, author = {{Alm, Julia and Friberg, Maria and Eskilsson, Erika}}, language = {{swe}}, note = {{Student Paper}}, title = {{Ett branschfenomens funktion vid E-lojalitet}}, year = {{2017}}, }