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How Does the Experience of Social Power Affect the Amount of Facebook Activity?

Pohjanheimo, Ray LU (2017) PSYP01 20171
Department of Psychology
Abstract
Our study sought to reveal whether social power affects Facebook behaviour in a similar manner that it affects behaviour in the real world. We predicted that participants in the high power condition would be more active on Facebook compared to both low power and control conditions, while low power participants would be less active on Facebook. Participants in the experimental condition went through a double manipulation of heightened or lowered social power and were instructed to login on Facebook and use it for five minutes afterwards. A self-report questionnaire was presented after the Facebook task in order to measure the amount of messages, comments, posts, reactions, and shares participants made on Facebook. The total amount of... (More)
Our study sought to reveal whether social power affects Facebook behaviour in a similar manner that it affects behaviour in the real world. We predicted that participants in the high power condition would be more active on Facebook compared to both low power and control conditions, while low power participants would be less active on Facebook. Participants in the experimental condition went through a double manipulation of heightened or lowered social power and were instructed to login on Facebook and use it for five minutes afterwards. A self-report questionnaire was presented after the Facebook task in order to measure the amount of messages, comments, posts, reactions, and shares participants made on Facebook. The total amount of Facebook activity was compared between the groups, however, no significant results were discovered. Methodological limitations and suggestions for future research are discussed. (Less)
Please use this url to cite or link to this publication:
author
Pohjanheimo, Ray LU
supervisor
organization
course
PSYP01 20171
year
type
H2 - Master's Degree (Two Years)
subject
keywords
power, social psychology, social media, behavioural activation, facebook
language
English
id
8904997
date added to LUP
2017-03-30 09:46:48
date last changed
2017-03-30 09:46:48
@misc{8904997,
  abstract     = {Our study sought to reveal whether social power affects Facebook behaviour in a similar manner that it affects behaviour in the real world. We predicted that participants in the high power condition would be more active on Facebook compared to both low power and control conditions, while low power participants would be less active on Facebook. Participants in the experimental condition went through a double manipulation of heightened or lowered social power and were instructed to login on Facebook and use it for five minutes afterwards. A self-report questionnaire was presented after the Facebook task in order to measure the amount of messages, comments, posts, reactions, and shares participants made on Facebook. The total amount of Facebook activity was compared between the groups, however, no significant results were discovered. Methodological limitations and suggestions for future research are discussed.},
  author       = {Pohjanheimo, Ray},
  keyword      = {power,social psychology,social media,behavioural activation,facebook},
  language     = {eng},
  note         = {Student Paper},
  title        = {How Does the Experience of Social Power Affect the Amount of Facebook Activity?},
  year         = {2017},
}