Advanced

The power of (In)security narratives in populist Social Media: The far-right’s attempt of reclaiming conversation

Rau, Maximilian LU (2017) SIMV07 20171
Department of Political Science
Master of Science in Global Studies
Graduate School
Abstract
This thesis explores the way how far-right populist movements manifest themselves through social media. It approaches the problem by taking a political psychology perspective of ontological security which informs the behavioural need of an individual and groups to search for stable identity narratives to create a secure feeling of biographical continuity. The theoretical assumptions further incorporate the performative reasoning of such social movements to securitize subjectivity and the ‘everyday’ by introducing a post-Copenhagen theory. Both perspectives motivate this thesis to create a new theoretical understanding of ontological security suited to the contemporary media landscape and new forms of political communication. This is... (More)
This thesis explores the way how far-right populist movements manifest themselves through social media. It approaches the problem by taking a political psychology perspective of ontological security which informs the behavioural need of an individual and groups to search for stable identity narratives to create a secure feeling of biographical continuity. The theoretical assumptions further incorporate the performative reasoning of such social movements to securitize subjectivity and the ‘everyday’ by introducing a post-Copenhagen theory. Both perspectives motivate this thesis to create a new theoretical understanding of ontological security suited to the contemporary media landscape and new forms of political communication. This is followed by a narrative analysis of the Facebook representation of the German Alternative for Germany (AfD). The narrative analysis is executed to spot most salient metanarratives throughout the year 2016 which have the aim to provide pleasing stories and ontological security. The results show that the AfD is relying on real events and ‘small stories’ to frame an ‘enemy within’ and ‘the other’ which threatens a socially constructed Germanness. Through a powerful narrative structure this identity is to be defended by the AfD solely. (Less)
Popular Abstract
This thesis explores the way how far-right populist movements manifest themselves through social media. It approaches the problem by taking a political psychology perspective of ontological security which informs the behavioural need of an individual and groups to search for stable identity narratives to create a secure feeling of biographical continuity. The theoretical assumptions further incorporate the performative reasoning of such social movements to securitize subjectivity and the ‘everyday’ by introducing a post-Copenhagen theory. Both perspectives motivate this thesis to create a new theoretical understanding of ontological security suited to the contemporary media landscape and new forms of political communication. This is... (More)
This thesis explores the way how far-right populist movements manifest themselves through social media. It approaches the problem by taking a political psychology perspective of ontological security which informs the behavioural need of an individual and groups to search for stable identity narratives to create a secure feeling of biographical continuity. The theoretical assumptions further incorporate the performative reasoning of such social movements to securitize subjectivity and the ‘everyday’ by introducing a post-Copenhagen theory. Both perspectives motivate this thesis to create a new theoretical understanding of ontological security suited to the contemporary media landscape and new forms of political communication. This is followed by a narrative analysis of the Facebook representation of the German Alternative for Germany (AfD). The narrative analysis is executed to spot most salient metanarratives throughout the year 2016 which have the aim to provide pleasing stories and ontological security. The results show that the AfD is relying on real events and ‘small stories’ to frame an ‘enemy within’ and ‘the other’ which threatens a socially constructed Germanness. Through a powerful narrative structure this identity is to be defended by the AfD solely. (Less)
Please use this url to cite or link to this publication:
author
Rau, Maximilian LU
supervisor
organization
course
SIMV07 20171
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Ontological security, Securitization, Nationalism, Identity, Populism, Social media, Facebook, Narrative analysis
language
English
id
8913020
date added to LUP
2017-07-03 12:46:12
date last changed
2017-07-03 12:46:12
@misc{8913020,
  abstract     = {This thesis explores the way how far-right populist movements manifest themselves through social media. It approaches the problem by taking a political psychology perspective of ontological security which informs the behavioural need of an individual and groups to search for stable identity narratives to create a secure feeling of biographical continuity. The theoretical assumptions further incorporate the performative reasoning of such social movements to securitize subjectivity and the ‘everyday’ by introducing a post-Copenhagen theory. Both perspectives motivate this thesis to create a new theoretical understanding of ontological security suited to the contemporary media landscape and new forms of political communication. This is followed by a narrative analysis of the Facebook representation of the German Alternative for Germany (AfD). The narrative analysis is executed to spot most salient metanarratives throughout the year 2016 which have the aim to provide pleasing stories and ontological security. The results show that the AfD is relying on real events and ‘small stories’ to frame an ‘enemy within’ and ‘the other’ which threatens a socially constructed Germanness. Through a powerful narrative structure this identity is to be defended by the AfD solely.},
  author       = {Rau, Maximilian},
  keyword      = {Ontological security,Securitization,Nationalism,Identity,Populism,Social media,Facebook,Narrative analysis},
  language     = {eng},
  note         = {Student Paper},
  title        = {The power of (In)security narratives in populist Social Media: The far-right’s attempt of reclaiming conversation},
  year         = {2017},
}