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Confined Purpose - A study of the link between individual and corporate purpose

Brüxkes, Kira-Friederike LU and Bloemen, Eric LU (2017) BUSN49 20171
Department of Business Administration
Abstract
This study explores the concept of an individual purpose, aiming to give an answer to the question of why we work. By giving an in depth, real life example of a sustainable company, a Swedish coffee roastery, we aim to uncover why it is people work there and how this interacts with the corporate purpose. By conducting a qualitative study of the link between individual and corporate purpose within the interpretive tradition, we discuss whether work is just about fulfilling basic needs or about more - a higher purpose. In addition we link this to the purpose of business, a debate that is relevant to this day; should a business pursue profits or purpose? We introduce a new concept, confined purpose, which captures the aim to pursue a higher... (More)
This study explores the concept of an individual purpose, aiming to give an answer to the question of why we work. By giving an in depth, real life example of a sustainable company, a Swedish coffee roastery, we aim to uncover why it is people work there and how this interacts with the corporate purpose. By conducting a qualitative study of the link between individual and corporate purpose within the interpretive tradition, we discuss whether work is just about fulfilling basic needs or about more - a higher purpose. In addition we link this to the purpose of business, a debate that is relevant to this day; should a business pursue profits or purpose? We introduce a new concept, confined purpose, which captures the aim to pursue a higher purpose within corporate confinements. Furthermore the different expectations of society, to work and to follow your dreams, add to this confinement. Finally we comment on the knowledge-action gap present in sustainable living; the inability to transfer knowledge, ideals and intention into sustainable action. In addition, we argue how this gap might be an alternative explanation for greenwashing, as companies might experience this gap as well. (Less)
Please use this url to cite or link to this publication:
author
Brüxkes, Kira-Friederike LU and Bloemen, Eric LU
supervisor
organization
course
BUSN49 20171
year
type
H1 - Master's Degree (One Year)
subject
keywords
Higher Purpose, Purpose of Business, CSR and Sustainability, Confined Purpose, Knowledge-Action Gap
language
English
id
8913283
date added to LUP
2017-06-12 12:10:38
date last changed
2017-06-12 12:10:38
@misc{8913283,
  abstract     = {This study explores the concept of an individual purpose, aiming to give an answer to the question of why we work. By giving an in depth, real life example of a sustainable company, a Swedish coffee roastery, we aim to uncover why it is people work there and how this interacts with the corporate purpose. By conducting a qualitative study of the link between individual and corporate purpose within the interpretive tradition, we discuss whether work is just about fulfilling basic needs or about more - a higher purpose. In addition we link this to the purpose of business, a debate that is relevant to this day; should a business pursue profits or purpose? We introduce a new concept, confined purpose, which captures the aim to pursue a higher purpose within corporate confinements. Furthermore the different expectations of society, to work and to follow your dreams, add to this confinement. Finally we comment on the knowledge-action gap present in sustainable living; the inability to transfer knowledge, ideals and intention into sustainable action. In addition, we argue how this gap might be an alternative explanation for greenwashing, as companies might experience this gap as well.},
  author       = {Brüxkes, Kira-Friederike and Bloemen, Eric},
  keyword      = {Higher Purpose,Purpose of Business,CSR and Sustainability,Confined Purpose,Knowledge-Action Gap},
  language     = {eng},
  note         = {Student Paper},
  title        = {Confined Purpose - A study of the link between individual and corporate purpose},
  year         = {2017},
}