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Selection of Optimal Communication Medium Using Personas

Mahaba, Omar LU and Gunnlaugsson, Einar Thor LU (2017) INFM10 20171
Department of Informatics
Abstract
This study is concerned with the apparent gap between knowledge management literature and persona creation guidelines. As the authors recognized that the guidelines don’t seem to advise User Experience professionals to present information how users want to see it. The purpose of this study is to explore how UX professionals negotiate optimal communication medium for information representation. Based on the literature, a conceptual framework was created that consists of communication medium, Personas, and information representation that guided our field research. As such, qualitative interviews were conducted with UX professionals. The purpose being, to explore their experiences with using Personas for negotiating communication medium to... (More)
This study is concerned with the apparent gap between knowledge management literature and persona creation guidelines. As the authors recognized that the guidelines don’t seem to advise User Experience professionals to present information how users want to see it. The purpose of this study is to explore how UX professionals negotiate optimal communication medium for information representation. Based on the literature, a conceptual framework was created that consists of communication medium, Personas, and information representation that guided our field research. As such, qualitative interviews were conducted with UX professionals. The purpose being, to explore their experiences with using Personas for negotiating communication medium to present information. Key findings are grouped into two categories relating to Personas and Selection of communication medium. Findings have revealed that practitioners intuitively bridge the aforementioned gap. Therefore, in light of these findings, the Persona creation guidelines may include a point addressing the selection of communication medium for information presentation, such that they may be more in line with their practical implementation. Additionally, practitioners may benefit from adopting a more structured approach to selecting communication medium and integrating it with their Personas. (Less)
Please use this url to cite or link to this publication:
author
Mahaba, Omar LU and Gunnlaugsson, Einar Thor LU
supervisor
organization
course
INFM10 20171
year
type
H1 - Master's Degree (One Year)
subject
keywords
Persona, Communication Medium, Cognitive fit, Human-Computer Interaction, User Experience, Knowledge Management, Persona creation guidelines
report number
INF17-012
language
English
id
8913644
date added to LUP
2017-06-21 12:55:17
date last changed
2017-06-21 12:55:17
@misc{8913644,
  abstract     = {This study is concerned with the apparent gap between knowledge management literature and persona creation guidelines. As the authors recognized that the guidelines don’t seem to advise User Experience professionals to present information how users want to see it. The purpose of this study is to explore how UX professionals negotiate optimal communication medium for information representation. Based on the literature, a conceptual framework was created that consists of communication medium, Personas, and information representation that guided our field research. As such, qualitative interviews were conducted with UX professionals. The purpose being, to explore their experiences with using Personas for negotiating communication medium to present information. Key findings are grouped into two categories relating to Personas and Selection of communication medium. Findings have revealed that practitioners intuitively bridge the aforementioned gap. Therefore, in light of these findings, the Persona creation guidelines may include a point addressing the selection of communication medium for information presentation, such that they may be more in line with their practical implementation. Additionally, practitioners may benefit from adopting a more structured approach to selecting communication medium and integrating it with their Personas.},
  author       = {Mahaba, Omar and Gunnlaugsson, Einar Thor},
  keyword      = {Persona,Communication Medium,Cognitive fit,Human-Computer Interaction,User Experience,Knowledge Management,Persona creation guidelines},
  language     = {eng},
  note         = {Student Paper},
  title        = {Selection of Optimal Communication Medium Using Personas},
  year         = {2017},
}