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A study of the gratifications sought and obtained through using Enterprise Social Media: an employee perspective

Csikasz, Simon LU (2016) SKOM12 20171
Department of Strategic Communication
Abstract (Swedish)
En studie om sökta och erhållna belöningar genom användning av
Enterprise Social Media: ett medarbetarperspektiv

Många anser att ESM har potentialen att både förenkla och förbättra samarbete,
och stärka det ”sociala kapitalet”, men ändå misslyckas 80% av implementationerna. Denna studie hoppas ge insikter i vad som driver de som ändå använder ESM, med förhoppningen att bidra till fler lyckade framtida implementationer. UGT, Uses and Gratifications Theory, kombinerades med TAM, Technology Acceptance Model, för att bättre förstå vad användarna ville ha/fick ut, av ESM. Resultaten visar att det som driver användandet är arbetsrelaterat, framför allt snabbbare svar/beslut och färre möten, men att ”sociala belöningar” i hög grad... (More)
En studie om sökta och erhållna belöningar genom användning av
Enterprise Social Media: ett medarbetarperspektiv

Många anser att ESM har potentialen att både förenkla och förbättra samarbete,
och stärka det ”sociala kapitalet”, men ändå misslyckas 80% av implementationerna. Denna studie hoppas ge insikter i vad som driver de som ändå använder ESM, med förhoppningen att bidra till fler lyckade framtida implementationer. UGT, Uses and Gratifications Theory, kombinerades med TAM, Technology Acceptance Model, för att bättre förstå vad användarna ville ha/fick ut, av ESM. Resultaten visar att det som driver användandet är arbetsrelaterat, framför allt snabbbare svar/beslut och färre möten, men att ”sociala belöningar” i hög grad samvarierar med de arbetsrelaterade belöningarna. ESM ses nästan som en sökmotor, dels för att arbeta snabbare och/eller bättre, dels för att ”navigera nätverket”, dvs att kunna interagera med alla i organisationen. Även om insikterna är användbara bör framtida studier utöka UGT, så att sökta och erhållna belöningar identifieras än mer granulärt. (Less)
Abstract
A study of the gratifications sought and obtained through using
Enterprise Social Media: an employee perspective

Although ESM is widely held to have the potential to improve both collaborative
efficiency and to strengthen social ties among employees, around 80% of ESM
implementations fail. This study aims to provide a clearer understanding of why
some people do use ESM, which in turn can lead to more successful implementations
in the future. UGT, Uses and Gratifications Theory was combined with
TAM, Technical Adoption Model, hoping to shed some light on what drives users/
usage. The results show that users primarily seek work-related gratifications,
mainly faster answers/decisions and less meetings, but they also obtain social
... (More)
A study of the gratifications sought and obtained through using
Enterprise Social Media: an employee perspective

Although ESM is widely held to have the potential to improve both collaborative
efficiency and to strengthen social ties among employees, around 80% of ESM
implementations fail. This study aims to provide a clearer understanding of why
some people do use ESM, which in turn can lead to more successful implementations
in the future. UGT, Uses and Gratifications Theory was combined with
TAM, Technical Adoption Model, hoping to shed some light on what drives users/
usage. The results show that users primarily seek work-related gratifications,
mainly faster answers/decisions and less meetings, but they also obtain social
gratifications. ESM is almost perceived of as a "search engine", not just to work
better and faster, but also to navigate "the network", to interact with people allacross the organization. These insights hopefully improve the probability of successful future implementations, although further research is needed. We recommend using and extending UGT, to identify gratifications sought and obtained at a more granular level. (Less)
Please use this url to cite or link to this publication:
author
Csikasz, Simon LU
supervisor
organization
alternative title
En studie om sökta och erhållna belöningar genom användning av Enterprise Social Media: ett medarbetarperspektiv
course
SKOM12 20171
year
type
H2 - Master's Degree (Two Years)
subject
keywords
ESM, UGT, internal communication, digital work, enterprise social media, uses and gratification theory, Slack, Yammer, Skype for business.
language
English
id
8919303
date added to LUP
2017-07-31 10:32:32
date last changed
2017-07-31 10:32:32
@misc{8919303,
  abstract     = {A study of the gratifications sought and obtained through using
Enterprise Social Media: an employee perspective

Although ESM is widely held to have the potential to improve both collaborative
efficiency and to strengthen social ties among employees, around 80% of ESM
implementations fail. This study aims to provide a clearer understanding of why
some people do use ESM, which in turn can lead to more successful implementations
in the future. UGT, Uses and Gratifications Theory was combined with
TAM, Technical Adoption Model, hoping to shed some light on what drives users/
usage. The results show that users primarily seek work-related gratifications,
mainly faster answers/decisions and less meetings, but they also obtain social
gratifications. ESM is almost perceived of as a "search engine", not just to work
better and faster, but also to navigate "the network", to interact with people allacross the organization. These insights hopefully improve the probability of successful future implementations, although further research is needed. We recommend using and extending UGT, to identify gratifications sought and obtained at a more granular level.},
  author       = {Csikasz, Simon},
  keyword      = {ESM,UGT,internal communication,digital work,enterprise social media,uses and gratification theory,Slack,Yammer,Skype for business.},
  language     = {eng},
  note         = {Student Paper},
  title        = {A study of the gratifications sought and obtained through using Enterprise Social Media: an employee perspective},
  year         = {2016},
}