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Digitalisation of the luxury product: A viable strategic response in a declining luxury watch industry?

Woodall, Adam LU (2017) BUSN09 20171
Department of Business Administration
Please use this url to cite or link to this publication:
author
Woodall, Adam LU
supervisor
organization
course
BUSN09 20171
year
type
H1 - Master's Degree (One Year)
subject
keywords
Strategy, digitalisation, luxury watches
language
English
id
8921165
date added to LUP
2017-07-04 10:28:06
date last changed
2017-07-04 10:28:06
@misc{8921165,
  author       = {Woodall, Adam},
  keyword      = {Strategy,digitalisation,luxury watches},
  language     = {eng},
  note         = {Student Paper},
  title        = {Digitalisation of the luxury product: A viable strategic response in a declining luxury watch industry?},
  year         = {2017},
}