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Analytic and Non-Analytic Decision Making in Novice & Expert Entrepreneurs. A comparison across entrepreneurial scenarios

Salam, Zoheb LU and Von Schantz, Constantin LU (2017) ENTN19 20171
Department of Business Administration
Abstract
This study explores entrepreneurial decision-making with respect to non-analytic and analytic behaviour among novice and expert entrepreneurs. In order to understand and categorise subcomponents, or strategies, of these two styles of decision-making think-aloud protocols were used. By exploring and comparing behaviour within various entrepreneurial scenarios, and segmenting it using precise categories of cognition, this study adds to existing literature by offering more descriptive value to our understanding of entrepreneurial decision-making. In doing so, it offers insight for novices curious about the thought-processes preceding expert entrepreneurs’ decision-making.
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author
Salam, Zoheb LU and Von Schantz, Constantin LU
supervisor
organization
course
ENTN19 20171
year
type
H1 - Master's Degree (One Year)
subject
keywords
Expert Entrepreneurs, Entrepreneurship, Novice Entrepreneurs, Analytic Decision Making, Non-analytic Decision Making, Heuristics, Emotions, Affect
language
English
id
8926045
date added to LUP
2017-09-21 08:43:35
date last changed
2017-09-21 08:43:35
@misc{8926045,
  abstract     = {This study explores entrepreneurial decision-making with respect to non-analytic and analytic behaviour among novice and expert entrepreneurs. In order to understand and categorise subcomponents, or strategies, of these two styles of decision-making think-aloud protocols were used. By exploring and comparing behaviour within various entrepreneurial scenarios, and segmenting it using precise categories of cognition, this study adds to existing literature by offering more descriptive value to our understanding of entrepreneurial decision-making. In doing so, it offers insight for novices curious about the thought-processes preceding expert entrepreneurs’ decision-making.},
  author       = {Salam, Zoheb and Von Schantz, Constantin},
  keyword      = {Expert Entrepreneurs,Entrepreneurship,Novice Entrepreneurs,Analytic Decision Making,Non-analytic Decision Making,Heuristics,Emotions,Affect},
  language     = {eng},
  note         = {Student Paper},
  title        = {Analytic and Non-Analytic Decision Making in Novice & Expert Entrepreneurs. A comparison across entrepreneurial scenarios},
  year         = {2017},
}