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Smoothies and development. A critical analysis of Froosh’s trade and development discourse

Petersen, Emma LU (2018) MIDM19 20181
Department of Human Geography
LUMID International Master programme in applied International Development and Management
Abstract
Trade and development have been widely presented and researched in the international development community, discussing the relevance for using trade as a tool to foster positive development outcomes. Although several benefits have been put forward, trade and development have also been debated and critiqued, continuing to be shaped and framed by a number of actors. The role of business in development has today, more space than ever, in reaching development goals, but not much is known about how businesses talk about trade in combination with development. Therefore, the study problematizes how the relationship between trade and development is discursively constructed in the business context of the company Froosh. With an analytical approach... (More)
Trade and development have been widely presented and researched in the international development community, discussing the relevance for using trade as a tool to foster positive development outcomes. Although several benefits have been put forward, trade and development have also been debated and critiqued, continuing to be shaped and framed by a number of actors. The role of business in development has today, more space than ever, in reaching development goals, but not much is known about how businesses talk about trade in combination with development. Therefore, the study problematizes how the relationship between trade and development is discursively constructed in the business context of the company Froosh. With an analytical approach that combines critical perspectives on CSR and development, together with the methodology of critical discourse analysis, the findings suggest that the corporate discourse of Froosh supports an ideological hegemonic understanding that sees globalization and trade liberalization as the solution to poverty reduction and positive development outcomes. Moreover, Froosh produces and disseminates an image of a company that is socially responsible. However, its approach to development is limited, premised on a market logic that reduces the meaning of development to economic aspects, excluding the social and environmental aspects. (Less)
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author
Petersen, Emma LU
supervisor
organization
course
MIDM19 20181
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Business, Corporate Social Responsibility, Critical Discourse Analysis, Development, Trade
language
English
id
8939664
date added to LUP
2018-09-03 11:22:50
date last changed
2018-09-03 11:22:50
@misc{8939664,
  abstract     = {Trade and development have been widely presented and researched in the international development community, discussing the relevance for using trade as a tool to foster positive development outcomes. Although several benefits have been put forward, trade and development have also been debated and critiqued, continuing to be shaped and framed by a number of actors. The role of business in development has today, more space than ever, in reaching development goals, but not much is known about how businesses talk about trade in combination with development. Therefore, the study problematizes how the relationship between trade and development is discursively constructed in the business context of the company Froosh. With an analytical approach that combines critical perspectives on CSR and development, together with the methodology of critical discourse analysis, the findings suggest that the corporate discourse of Froosh supports an ideological hegemonic understanding that sees globalization and trade liberalization as the solution to poverty reduction and positive development outcomes. Moreover, Froosh produces and disseminates an image of a company that is socially responsible. However, its approach to development is limited, premised on a market logic that reduces the meaning of development to economic aspects, excluding the social and environmental aspects.},
  author       = {Petersen, Emma},
  keyword      = {Business,Corporate Social Responsibility,Critical Discourse Analysis,Development,Trade},
  language     = {eng},
  note         = {Student Paper},
  title        = {Smoothies and development. A critical analysis of Froosh’s trade and development discourse},
  year         = {2018},
}