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Perceptions of Gender Equality in a Military Organization

Nordqvist, Jessica LU and Röjd, Lovisa LU (2018) BUSN49 20181
Department of Business Administration
Abstract
The purpose of this thesis is to reach a better understanding of how people view gender equality and the equality-work conducted, in a male-dominated and public organization, like the Swedish Armed Forces. The study is based upon a qualitative research approach with an interpretative, hermeneutical perspective. Further, this has been done through semi-structured interviews and document studies as methods for constructing empirical material, while following an abductive approach. The theoretical framework is based on existing literature and research regarding: gender equality, diversity and equality at the workplace, gender equality in the military, diversity initiatives and image management. The findings of this study indicate that gender... (More)
The purpose of this thesis is to reach a better understanding of how people view gender equality and the equality-work conducted, in a male-dominated and public organization, like the Swedish Armed Forces. The study is based upon a qualitative research approach with an interpretative, hermeneutical perspective. Further, this has been done through semi-structured interviews and document studies as methods for constructing empirical material, while following an abductive approach. The theoretical framework is based on existing literature and research regarding: gender equality, diversity and equality at the workplace, gender equality in the military, diversity initiatives and image management. The findings of this study indicate that gender equality is viewed as fundamental within the Swedish Armed Forces, however, there is still a lot left to do. The equality-work conducted after #givaktochbitihop could be seen as equality-washing, due to faulty communication and lack of local relevance and depth. Yet, equality-washing can be a preferable practice in order to gain external legitimacy. (Less)
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author
Nordqvist, Jessica LU and Röjd, Lovisa LU
supervisor
organization
alternative title
Equality-work Becomes Equality-washing
course
BUSN49 20181
year
type
H1 - Master's Degree (One Year)
subject
keywords
Equality-work, diversity management, gender equality, equality-washing, image management, the Swedish Armed Forces
language
English
id
8943769
date added to LUP
2018-06-19 13:30:12
date last changed
2018-06-19 13:30:12
@misc{8943769,
  abstract     = {The purpose of this thesis is to reach a better understanding of how people view gender equality and the equality-work conducted, in a male-dominated and public organization, like the Swedish Armed Forces. The study is based upon a qualitative research approach with an interpretative, hermeneutical perspective. Further, this has been done through semi-structured interviews and document studies as methods for constructing empirical material, while following an abductive approach. The theoretical framework is based on existing literature and research regarding: gender equality, diversity and equality at the workplace, gender equality in the military, diversity initiatives and image management. The findings of this study indicate that gender equality is viewed as fundamental within the Swedish Armed Forces, however, there is still a lot left to do. The equality-work conducted after #givaktochbitihop could be seen as equality-washing, due to faulty communication and lack of local relevance and depth. Yet, equality-washing can be a preferable practice in order to gain external legitimacy.},
  author       = {Nordqvist, Jessica and Röjd, Lovisa},
  keyword      = {Equality-work,diversity management,gender equality,equality-washing,image management,the Swedish Armed Forces},
  language     = {eng},
  note         = {Student Paper},
  title        = {Perceptions of Gender Equality in a Military Organization},
  year         = {2018},
}