Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Gender coding and the consequences of campaigns for equality - A study in the wake of #MeToo

Lindgren, Tilde LU and Enegren, Sofia LU (2018) BUSN49 20181
Department of Business Administration
Abstract
Purpose: The purpose of the thesis is to examine how gender relations are expressed by women within the IT occupation. Moreover, our objective is also to enhance our understanding of the meanings of campaigns for increased equality, by more specifically aiming to comprehend the meaning or meanings of the #MeToo campaign.
Methodology: The study is based on a qualitative abductive research approach with a hermeneutic approach. From these approaches, 10 semi-structured interviews and an observation was conducted. Furthermore, utilising and analysed the gathered material in a reflexive manner.
Theoretical Perspectives: Our research is based on the theory of occupational gender segregation, gendering in organizations and initiatives for... (More)
Purpose: The purpose of the thesis is to examine how gender relations are expressed by women within the IT occupation. Moreover, our objective is also to enhance our understanding of the meanings of campaigns for increased equality, by more specifically aiming to comprehend the meaning or meanings of the #MeToo campaign.
Methodology: The study is based on a qualitative abductive research approach with a hermeneutic approach. From these approaches, 10 semi-structured interviews and an observation was conducted. Furthermore, utilising and analysed the gathered material in a reflexive manner.
Theoretical Perspectives: Our research is based on the theory of occupational gender segregation, gendering in organizations and initiatives for inclusion and justice, in order to get background knowledge and a comprehension of general perceptions of women in gender atypical occupations and applied this as our benchmark.
Conclusions: The results indicate that occupations have certain identities and gender coded work ideals. Furthermore, i the existence of a sub segregation within IT, where the masculine identity is more apparent in the roles of developers and programmers having features of nerdiness and hegemonic masculinity. In addition, we have come across that women perceive greater pressure to perform, being responsible “for the whole world's female population” (as one respondent expressed) as and also different adaptation strategies among the women to cope with the tough environment in IT. We found that the #MeToo campaign within IT has spread and made impact on a considerably lower level, than we initially expected. Moreover, our study has found that organizations has not acted upon the #MeToo campaign to the extent it is described within social media and general press. More precisely, the leaders of said organizations has not brought the forthcoming campaign to light whatsoever. (Less)
Please use this url to cite or link to this publication:
author
Lindgren, Tilde LU and Enegren, Sofia LU
supervisor
organization
course
BUSN49 20181
year
type
H1 - Master's Degree (One Year)
subject
keywords
Gender, gendered relations, occupational segregation, occupational identity, masculinity, femininity, campaign, fashion, trend, IT
language
English
id
8949452
date added to LUP
2018-06-19 13:46:43
date last changed
2018-06-19 13:46:43
@misc{8949452,
  abstract     = {{Purpose: The purpose of the thesis is to examine how gender relations are expressed by women within the IT occupation. Moreover, our objective is also to enhance our understanding of the meanings of campaigns for increased equality, by more specifically aiming to comprehend the meaning or meanings of the #MeToo campaign.
Methodology: The study is based on a qualitative abductive research approach with a hermeneutic approach. From these approaches, 10 semi-structured interviews and an observation was conducted. Furthermore, utilising and analysed the gathered material in a reflexive manner.
Theoretical Perspectives: Our research is based on the theory of occupational gender segregation, gendering in organizations and initiatives for inclusion and justice, in order to get background knowledge and a comprehension of general perceptions of women in gender atypical occupations and applied this as our benchmark.
Conclusions: The results indicate that occupations have certain identities and gender coded work ideals. Furthermore, i the existence of a sub segregation within IT, where the masculine identity is more apparent in the roles of developers and programmers having features of nerdiness and hegemonic masculinity. In addition, we have come across that women perceive greater pressure to perform, being responsible “for the whole world's female population” (as one respondent expressed) as and also different adaptation strategies among the women to cope with the tough environment in IT. We found that the #MeToo campaign within IT has spread and made impact on a considerably lower level, than we initially expected. Moreover, our study has found that organizations has not acted upon the #MeToo campaign to the extent it is described within social media and general press. More precisely, the leaders of said organizations has not brought the forthcoming campaign to light whatsoever.}},
  author       = {{Lindgren, Tilde and Enegren, Sofia}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Gender coding and the consequences of campaigns for equality - A study in the wake of #MeToo}},
  year         = {{2018}},
}