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New Balance’s Trump Card – will there be sun after the storm?

Svensson, Gabriella; Bæksted Jørgensen, Signe and Stoimenov, Georgi (2017) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20171
Department of Business Administration
Please use this url to cite or link to this publication:
author
Svensson, Gabriella; Bæksted Jørgensen, Signe and Stoimenov, Georgi
supervisor
organization
course
BUSN35 20171
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970606
date added to LUP
2019-02-14 17:17:31
date last changed
2019-02-14 17:17:31
@misc{8970606,
  author       = {Svensson, Gabriella and Bæksted Jørgensen, Signe and Stoimenov, Georgi},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Corporate Brand Management and Reputation - Masters Case Series},
  title        = {New Balance’s Trump Card – will there be sun after the storm?},
  year         = {2017},
}