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Findus horsemeat scandal - How should they handle a new food scandal?

Claesson, Amanda ; Haux, Paulina and Tägt Ljungberg, Nathalie (2018) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20181
Department of Business Administration
Please use this url to cite or link to this publication:
author
Claesson, Amanda ; Haux, Paulina and Tägt Ljungberg, Nathalie
supervisor
organization
course
BUSN35 20181
year
type
L3 - Miscellaneous, Projetcs etc.
subject
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8970721
date added to LUP
2019-02-14 19:20:26
date last changed
2019-02-14 19:20:26
@misc{8970721,
  author       = {{Claesson, Amanda and Haux, Paulina and Tägt Ljungberg, Nathalie}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}},
  title        = {{Findus horsemeat scandal - How should they handle a new food scandal?}},
  year         = {{2018}},
}